Lionel Messi leads Saudi tourism campaign to attract India, China, Europe

News Network
January 29, 2024

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Riyadh: Saudi Arabia's national tourism brand, 'Saudi, Welcome to Arabia,' has initiated a new global marketing campaign starring Lionel Messi, the international football icon and Saudi Tourism Ambassador.

The "Go Beyond What You Think" campaign, targeting key markets in Europe, India, and China, aims to challenge common misconceptions about Saudi Arabia and showcase its vibrant cultural transformation.

Audiences are invited to discover Saudi Arabia's diverse experiences and share their positive memories using the bilingual hashtags #ShareYourSaudi and #السعودية_بعيونك on TikTok and other social channels.

Spanning three months, the campaign includes TV, social media, digital, and OTA strategies.

It's part of Saudi Tourism's ongoing efforts to broaden perspectives and bridge cultures through tourism, in line with the UN Tourism's 'Tourism Opens Minds' Initiative.

Lionel Messi, a frequent visitor to Saudi Arabia, endorses the campaign. It features a hero video where Messi breaks down metaphorical 'walls' of misconceptions, highlighting Saudi's diverse landscapes and vibrant culture.

The campaign also celebrates the achievements of Saudi women in various fields and promotes Saudi's open culture.

The video showcases Saudi’s diverse locations, weather and terrain — from the pristine waters of the Red Sea to the lush green mountains in Aseer, snow covered Tabuk, the coastal city of Jeddah and Riyadh, the bustling capital.

In celebration of Saudi’s activities and attractions, the Messi campaign highlights the Diriyah E-Prix, Riyadh Season’s theme park rides, Al Ula’s hot air balloon flights and MDL Beast music events.

The campaign also places a spotlight on Saudi’s open and welcoming culture and the importance of inspiring young Saudi women to reach their full potential.

Messi celebrates the Saudi women who have been trailblazers in their fields and leading Saudi’s cultural transformation such as the Saudi Women’s National football team, motorsport athlete Dania Akeel, DJ Cosmicat, and Rayyanah Barnawi, the first Saudi woman in space.

Saudi Arabia is marking its sunny Winter Season with 17,000 events, including Riyadh Season, Jeddah Season, and Diriyah Season, alongside notable events like the Saudi Cup and the AlUla Arts Festival.

The campaign launch precedes Messi's return to Saudi Arabia for two matches with Inter Miami against Al Nassr and Al Hilal.
 

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News Network
May 26,2024

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New Delhi: Union Home Minister Amit Shah has asserted that the BJP will get a bigger win in opposition-ruled states due to a 'positive mandate' for Prime Minister Narendra Modi in the Lok Sabha polls, as he slammed the opposition's criticism of the Election Commission as a ploy to cover up for its impending loss.

In an interview with PTI, Shah claimed that his party has not resorted to any religion-based campaign but insisted that if canvassing against reservation for Muslims, and reaching out to voters on the abolition of Article 370 and implementing a Uniform Civil Code is religion-based campaign, then the BJP has done it and will continue doing so.

He dismissed the opposition's criticism of the Election Commission for its handling of poll data and the issue of Electronic Voting Machines (EVMs), saying that similar protocols and practices have been followed in previous assembly polls, including Telangana, West Bengal and Himachal Pradesh where the BJP lost.

"If those elections were fair, then this election is also fair. When you see defeat, you start crying in advance and try to find excuses to go abroad. This can't go on and on. They want to go on vacation on June 6. So, they are telling something or the other," he said.

The Congress's questions about the polling process is aimed at covering up Rahul Gandhi's failure, he said.

Shah said the opposition party had not offered any such suggestion at the customary all-party meeting called by the poll watchdog before the elections. "Whenever the opposition loses an election, they raise some questions. There is zero possibility of rigging in EVMs and they want an election which can be rigged."

With six phases of the seven-phase Lok Sabha polls over, the BJP's key strategist said the party's assertion that its alliance will cross the 400-seat mark when the poll results are out on June 4 is not merely a poll slogan but a well thought-out goal.

He said, "We will surely cross 400 seats. We will also form governments in Odisha, Andhra Pradesh and Arunachal Pradesh."

Assembly polls in the three states have been held alongside the Lok Sabha elections.

"If we get 399 seats and you say we have not crossed 400, then it is your wisdom. But the '400 paar' slogan is based on calculation and considered opinion," Shah said in his characteristic combative and sure-footed manner.

Asked if the party was overly dependent on Modi and if a relatively weak opposition was benefitting from its alliance, he said it was not a negative but a positive vote which the ruling alliance is receiving.

"This is not a negative vote. Please accept one thing. This is a positive vote. We will get people's support where (in states) we are in power. And mark my words...where we are not, we will be getting a bigger mandate. So this is a positive mandate for the work of the central government," he said.

As Modi has brought to fruition the BJP's core ideological plans, be it the poor's welfare, a secure country, abrogation of Article 370, a uniform law (UCC) across the country, women's reservation and Ram temple, his popularity naturally becomes the strength of the BJP, he added. "He is our biggest leader."

He accused the main opposition party of misleading people on the issue of Muslim reservation, insisting that its accusation that the BJP has been telling a lie rings hollow as it has already implemented such a religious quota in Karnataka and Andhra Pradesh.

"If they divide the truth in pieces to mislead people, then isn't it our duty to put these pieces together and inform people," he said, defending Modi's intense attack on the Congress over the religious quota and the issue of redistribution of wealth.

"You might have heard and understood Rahul Gandhi's X-ray speech. So you want X-ray of what? And if you want to distribute it equally, then who will you distribute to? Manmohan Singh Ji said minorities are their priority. What do you make of this," he asked when questioned about the Congress's allegations against Modi.

To a question about the Congress's promise of giving Rs 1 lakh to women in poor households, he said the party has a history of making populist assurances to come to power but never fulfilling them.

Shah said, "They are in power in two-three states. They should at least fulfil this promise there. At least start giving Rs 1,500 which you promised (in Himachal Pradesh). You are talking about Rs 1 lakh, at least start giving Rs 1,500. Who will trust them."

Making his projection for the BJP in the states where the ruling party is eying major gains, he said it will anywhere between 24 to 30 seats in West Bengal and 16-17 in Odisha. Its alliance will bag nearly 17 seats in Andhra Pradesh. The three states have 42, 21 and 25 Lok Sabha seats, respectively.

Shah claimed that the BJP is set for a maiden majority in the Odisha assembly and expects to win 75 seats in the 147-member House. Its alliance will storm to power in Andhra too, he said.

People are angry with the Mamata Banerjee-led government over issues of corruption, cow and coal smuggling and infiltration, and the Sandeshkhali issue has exposed as to what extent she can stoop in her appeasement politics, he said.

With Modi spearheading the BJP's push in Tamil Nadu and Kerala, two states where the party has been so far unable to make much headway, in these polls, Shah said the party will certainly increase its vote share in the Dravidian state.

He said, "It is a very tight contest. We have a new team. I will not make an estimate with figures. But our seats and vote share will increase and we will certainly lay a strong foundation in Tamil Nadu. We can open our account in Kerala. We are in a good position in three seats."

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News Network
May 22,2024

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An Emirates plane was damaged after colliding with a flock of flamingos shortly before touchdown, damaging the plane and leaving several birds dead, the airline said on Wednesday. The flight, however, landed safely in Mumbai late on Monday night, the airlines added.

The Boeing 777 aircraft, flying from Dubai to Mumbai, hit the flock around 300 metres (1,000 ft) from the ground, leaving 39 of the birds dead, sources said.

"Emirates can confirm that EK508 from Dubai to Mumbai on May 20 was involved in a bird strike incident upon landing," an Emirates spokesperson told Reuters.

"The aircraft landed safely and all passengers and crew disembarked without injury, however sadly a number of flamingos were lost and Emirates is cooperating with the authorities on the matter," the spokesperson said.

The Emirates aircraft was damaged in the incident and the return flight, scheduled to depart for Dubai on May 20, was cancelled, the spokesperson said.

Images in local media showed officials carrying bloodied flamingos, which migrate to the city every winter from the neighbouring state of Gujarat.

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News Network
May 18,2024

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In a humanitarian move, Spain has refused entry to a ship carrying arms from India’s Chennai to Israel to dock at one of its ports, its Foreign Minister José Manuel Albares has said.

The Denmark-flagged cargo ship Marianne Danica sailed from Chennai on April 8 when people in Gaza were observing Ramadan fasting, and was headed to the port of Haifa in Israel, according to maritime tracking portals and Spanish media.

Spain has been extremely critical of the rising civilian casualties due to the Israeli offensive in Gaza and, along with Belgium, has suspended arms exports licenses to Tel Aviv. 

Spokesperson of the Ministry of External Affairs Randhir Jaiswal, at the weekly press conference, only said that they have seen the report of the ship and will revert with more information.

Meanwhile, a source said, “Investigation will reveal if the items on board were cleared for export and if the end user is the same as reported by The Guardian because there are items that are not banned for exports.”

Speaking to reporters in Brussels on Thursday on the issue, Mr. Albares had said, “This is the first time we have done this because it is the first time we have detected a ship carrying a shipment of arms to Israel that wants to call at a Spanish port.”

“This will be a consistent policy with any ship carrying arms to Israel that wants to call at Spanish ports. The Foreign Ministry will systematically reject such stopovers for one obvious reason: the Middle East does not need more weapons, it needs more peace,” he stated.

The ship was carrying 27 tonnes of explosives according to local reports. It was to make a port call at Cartegena in Spain.
In February, Mr. Albares said that they had suspended arms export licences to Israel since October 7, which he said made them “realise” the importance of a “fair and lasting solution” to the Palestinian cause.

The incident comes amid an ongoing row between Spanish Prime Minister Pedro Sánchez’s party and his coalition partners over another ship, Borkum, that was due to dock at Cartegena port on Friday over allegations that it was carrying arms meant for Israel. However, the Spanish government has said that the arms it is ferrying are meant for the Czech Republic.

Belgium had suspended two arms export licences to Israel.

“We welcome the decision of the Spanish government to deny the transit authorisation of the vessel Marianne Danica, in accordance with Tratado (treaty) on Arms Trade and Spanish law,” Amnesty International Spain said on social media platform ‘X’.

The timing also coincides with the Israeli ground offensive inside Rafah. According to the UN Agency for Palestinian Refugees (UNRWA) at least 6,30,000 Palestinians have been forced out of Rafah since the launch of the incursion on May 7.

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