Mangalore, Nov 5: Environmental awareness or cutting down expenses, whatever seemed to be the reason, the cracker business this Diwali saw a nose dive with the cracker traders seeing poor response from people.
The business was dull to the extent that the cracker merchants say that they are not in the position to earn back even the amount they spent on getting the seasonal cracker shop license.
“We expected large number of customers on Saturday but it was not so. Last year there was good response but this time only few visited our shops. Even they did not buy the expected quantity of crackers. Customers had earmarked very low budget for Diwali crackers,” says fire cracker shop owner near Nantoor, Nagaraj Bikranatte.
“I have spent Rs 33,000 for seasonal fire cracker licence but this year I doubt if I can recover that amount. Last year at least I earned Rs 1 lakh on the first day. This year the sales has not reached even 30 percent of last year's sale,” he said adding that the people here are demanding only mild crackling firework and low budget crackers.
The rains too have added to the misery of fire cracker shop owners as untimely rains kept people away from crackers.
Sharp increase in price of crackers too led to people opting not to purchase crackers this festive season.
People from Kasargod buy crackers here, since crackers in Kerala are expensive,” said Dileep, who has set up a stall at Mallikatte.
Nithin Poojary, resident of Kodikal speaking about crackers demand in his house said that children are busy with television and movies and hence are not interested in crackers now. "Even awareness on crackers and environment in school is also a reason for it,” he said.
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