British award for actor Darshan: How PR agencies in Karnataka fooled media

coastaldigest.com news network
October 20, 2017

Bengaluru, Oct 20: Kannada film actor Darshan Thoogudeepa hit the headlines during Diwali thanks to an award presented to him in the United Kingdom.

Many television channels and daily news papers in Karnataka reported that the Sandalwood star was officially honoured by the British parliament. Some Kannada TV news channels went on to claim that he was the fourth Indian and first South Indian to be honoured by the British parliament.

An invitation sent by the Indian born British Labour Party MP Veerendra Sharma to Darshan inviting him to the British parliament also went viral on social media. “It’s a great honour and privilege to host you at the House of Commons, on October 19. We’ve decided to felicitate you, for the hard efforts you’ve put in through your movies to promote Karnataka's art and culture,” the MP wrote.

Darshan, who was busy shooting for his upcoming film 'Kurukshetra' in Hyderabad, flew to London on Wednesday and received an award inside the British Parliament.  However, it was not an official award by the British government or parliament.

The event was in fact organised by the Karnataka Business Chamber, a London based NRI group which is striving to promote the art and culture relationships between United Kingdom and Karnataka. It had asked the MP to write to Darshan and invite him.

Shocked by media reports, Virendra Sharma issued press release stating that he had invited the actor in his "personal capacity" to receive an honour in London. “I would like to make it clear that the invitation was issued by me, in a personal capacity,” he clarified.

In a mail to coastaldigest.com, the British MP also said: “Many members of the local community and Kannada diaspora requested that I invite Mr Darshan Thoogadeepa to Parliament.”

Meanwhile, a London based Kannadiga, told coastldigest.com that Darshan was invited for a private event and not a public event sponsored by the British government or parliament. The official awards given by the British government are MBE, OBE, Knighthood and Victoria Cross.

According to him, Public Relations (PR) agencies might have deliberately misled the media in Karnataka. “This was not only paid news but also made news,” he opined.

Unlike Indian parliament, the British parliament’s banquet halls can be hired for a private event for a fee and the host can award his/her guest with an award to please them, he said. 

Comments

Aravind
 - 
Tuesday, 24 Oct 2017

Congrats Darshan,

 

whatever the media said, it is a commendable achievement. Thanks Darshan for making every Kannadiga proud of himself by your achievement

Aravind
 - 
Tuesday, 24 Oct 2017

Darshan Kudos, no information whatsoever could deny Darshan's credibility as a great Actor. Congratulations

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News Network
November 13,2024

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In the heart of Mangaluru, where rising air pollution is spurring public health worries, voices are calling for a greener, cleaner shift in the city’s public transport. Leading this call is APD Foundation, a Mangaluru-based environmental NGO, which has urged Forest, Ecology, and Environment Minister Eshwar Khandre to mandate electric vehicle (EV) adoption in public transport.

Abdullah A Rehman, CEO of APD Foundation, emphasized in a formal letter to the minister that Mangaluru’s public transportation system—efficient and organized with both government and private players—could transition smoothly to EVs in stages. He suggested that government-backed financial incentives, partnerships with EV manufacturers, and collaborations with environmental groups could streamline the switch.

Rehman stressed the potential of EVs to cut down emissions, enhance air quality, and reduce noise levels, noting the quieter operation of electric buses. He confirmed that a copy of his letter was submitted to the Deputy Commissioner as well.

However, Dilraj Alva from the Dakshina Kannada City Bus Association noted potential challenges, explaining that the shift might take up to two years due to infrastructure and budget hurdles. Most EV buses, he explained, are procured through aggregators, not directly by individual operators. The addition of charging stations and other essential infrastructure further complicates the transition.

Alva also raised the economic concern: while diesel buses are priced between ₹30-40 lakh, electric buses can cost up to ₹1 crore. Reflecting on recent meetings with companies, including one in Manipal, he questioned the assumption that EVs are an absolute solution to pollution. “EVs aren’t entirely eco-friendly, especially when considering battery disposal,” he cautioned.

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News Network
November 15,2024

Udupi: The Tourism Department is planning a major eco-friendly development initiative for Kamini Island, located near the Blue Flag-certified Padubidri End Point beach, aiming to attract more visitors while maintaining environmental sustainability.

Assistant Director Kumar CU emphasized that, given the island’s proximity to the Blue Flag beach, all development efforts will center around eco-friendly practices. “We are looking to enhance the Kamini River and the island’s surroundings by adding a hanging bridge, nature trails, and eco-friendly food courts offering traditional cuisine. Visitors will also be able to reach the island by pedal boats or kayaking,” he said.

The development project is estimated to cost between Rs 3 crore and Rs 4 crore. Meanwhile, the Blue Flag beach, Padubidri, continues to see a steady flow of visitors. Vijay Shetty, manager of the beach, shared that tenders for food courts and water sports have been awarded to private parties. Recently, three new coracles have been introduced, which are proving to be a hit with visitors. Additionally, three more shelters are expected to be ready by November 20.

Shetty mentioned that the beach can now accommodate between 2,500 and 3,000 visitors daily, although footfall remains lower than other district beaches due to user fees and activity restrictions. “Initially, most visitors were from Mangaluru, but now nearly 40% come from other districts, showing a shift in the visitor demographics,” Shetty noted.

To further boost tourism and promote a healthy lifestyle, a Beach Carnival is set to take place on November 23-24, featuring the National Sea Swimming Championship and a sea marathon in collaboration with the Padubidri JCI, which is celebrating its golden jubilee. Cultural events will be held at the main beach, with some sports events taking place at the Blue Flag beach. Emphasis will be placed on making all activities environmentally friendly.

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News Network
November 19,2024

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