Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
April 16,2025

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Bantwal, Apr 16: A fatal pothole on a local road has claimed the life of a young community leader, sending shockwaves through the Bantwal region. Melroy D’Sa (25), president of the Thodambila Unit of the Indian Catholic Youth Movement (ICYM), died in a tragic bike accident late Tuesday night.

Melroy was reportedly riding his motorcycle when he lost control after hitting a pothole. Locals who witnessed the incident rushed him to a nearby hospital, but despite swift medical attention, he could not be saved.

A beloved figure in youth circles, Melroy was known for his leadership, vibrant spirit, and active involvement in community service across the Bantwal deanery. Many had seen him as a rising leader with a bright future.

The ICYM Central Council expressed profound grief over the loss, paying tribute to Melroy’s dedication to youth empowerment and his unwavering commitment to social causes. His untimely death has left a deep void in the community he passionately served.

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News Network
April 26,2025

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A powerful explosion at Shahid Rajaee port in southern Iran has caused widespread damage and casualties, with emergency teams rushing to the scene to bring the situation under control.

According to the Hormozgan Emergency Department, at least 561 people were injured after a fuel tanker exploded for unknown reasons at Shahid Rajaee port in Hormozgan Province on Saturday, Tasnim News Agency reported.

The wounded were transferred to Hormozgan hospitals.

The director general of Hormozgan’s crisis management department said the explosion was extremely strong, but the cause has not yet been determined.

Initial reports indicate that the blast originated in an administrative building within the port complex. The blast was so intense that it completely destroyed the administrative building and severely damaged many vehicles.

Following the incident, all port operations were suspended as security and emergency teams worked to secure the area. Authorities immediately declared a state of emergency at hospitals across Bandar Abbas in preparation for possible mass casualties.

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coastaldigest.com news network
April 18,2025

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Mangaluru: On a scorching summer Friday, April 18, the usually quiet locality of Adyar Kannur in Mangaluru transformed into a powerful symbol of resistance and unity. A massive public protest, led by the Karnataka State Ulema Coordination Committee, witnessed an overwhelming turnout of nearly 3,000 people voicing their dissent against the Central Government’s recent amendments to the Waqf Act. 

The protest wasn’t just an outcry—it was a declaration of solidarity, discipline, and deep-rooted concern over the perceived infringement of religious and institutional autonomy.

Organized under the leadership and guidance of the Khazis from Dakshina Kannada and Udupi, the protest drew people from all corners of the region including Udupi, Dakshina Kannada, Chikkamagaluru, and Kodagu districts. The protest venue, Sha Garden in Adyar Kannur, turned into a sea of people as participants gathered from various towns and villages despite the scorching afternoon sun.

From 2 PM onwards, people began arriving in large numbers. The influx of participants led to significant traffic congestion on the adjoining highways, compelling authorities to reroute vehicles to maintain order. Inside the city and surrounding areas, many shops remained closed, partly due to the event and partly as it coincided with the sacred Jumma prayers.

Security was handled with tight coordination—police personnel were stationed at all major junctions, crossings, and strategic points. Alongside them, volunteer marshals maintained decorum at the protest site, managing the crowd efficiently and ensuring cleanliness by removing empty water bottles and litter.

Chants of “Azaadi” (freedom) echoed through the grounds as protesters raised their voices in peaceful opposition to the Waqf Amendment Bill. Despite the emotionally charged atmosphere, the protest remained peaceful. The organizers consistently appealed to the crowd via loudspeakers to maintain harmony and avoid any provocative slogans.

Drone surveillance and videographers were deployed for complete documentation of the event, enhancing both the security and transparency of the protest. However, the sheer number of participants caused temporary network disruptions, affecting mobile communication in the area.

Adding a patriotic touch, several protestors were seen waving the Indian national flag, reinforcing that the movement was deeply rooted in constitutional values and democratic expression.

Among the dignitaries present were UK Abdul Azeez Darami Chokkabettu, Dr. M S M Zaini Kamil, Abdul Khader Darami Kukkila, Kasim Darami Kinya, Aboobakkar Siddique Montugoli, Mehboob Sakafi Kinya, and Ashraf Kinara. Their presence underlined the seriousness of the gathering and provided moral and spiritual guidance to the demonstrators.

The peaceful protest stood as a clear, disciplined, and democratic expression of the Muslim community’s concern, sending a strong message to the authorities: religious rights and institutional independence are not to be tampered with.

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