Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
December 16,2024

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In a significant milestone, the Dakshina Kannada Zilla Panchayat Higher Primary School in Newpadpu, Harekala, has introduced a bilingual Kannada-English medium this academic year, a move spearheaded by Padma Shri awardee Harekala Hajabba. The school has so far received 13 admissions for its Class 1 bilingual program.

This initiative is part of a broader effort by the state government, which approved 38 schools across the district to launch bilingual mediums. Expressing his delight, Hajabba shared that he had been advocating for a bilingual school for years. "The bilingual medium will greatly benefit students in this region who otherwise rely on private schools. However, we currently face a shortage of classrooms. Construction of two additional classrooms is underway, and once completed, we expect higher admissions," he said.

The school had previously been permitted to introduce LKG and UKG classes in the last academic year. According to the school’s headmistress, Rajeshwari, while the pre-primary sections have seen good enrolment, the bilingual Class 1 faced challenges, securing only 13 students. She attributed this to the late notification of permission, which arrived a month after the academic year began, leading many children to enroll elsewhere.

Rajeshwari remains optimistic about the future. "We expect better admissions next academic year as awareness about bilingual education at this government school grows," she said, adding that the classroom shortage will soon be addressed.

Deputy Director of Public Instruction (DDPI) Venkatesha Subraya Patagara noted that bilingual schools across Dakshina Kannada have generally received a positive response, with some schools enrolling more than 100 students. The effort to offer bilingual education in government schools marks a step forward in providing affordable, quality education to underserved regions.

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News Network
December 10,2024

Mangaluru: In a chilling reminder of the dangers lurking online, a man from Mangaluru fell victim to a sophisticated investment scam, losing a staggering ₹16.9 lakh. The fraudsters, posing as investment advisors, lured the victim via a WhatsApp group with promises of lucrative returns in the share market.

The trap was set when the victim clicked on a link sent by the fraudsters and downloaded a suspicious app. Over time, he transferred substantial sums of money to the fraudsters’ bank accounts, believing he was making profitable investments.

The scam unraveled when the victim tried to withdraw his money but found himself unable to do so. Realizing he had been duped, he lodged a complaint with the Mangaluru Rural Police, who have since registered a case and launched an investigation.

Be cautious

Always verify the authenticity of financial offers, especially when approached via social media or messaging apps. Avoid clicking on unsolicited links or downloading unverified apps. Stay vigilant to protect your hard-earned money from scammers.

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News Network
December 23,2024

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The Israeli military has completely destroyed 70 percent of buildings in the Jabalia refugee camp as the occupying regime continues with its deadly aggression against northern Gaza. 

Amos Harel, a military affairs analyst, wrote in the Israeli daily Haaretz on Sunday that the Jabalia refugee camp has become a “ghost town” amid Israel’s deadly offensive in the area.

“As far as the eye can see lie miles and miles of destroyed homes. It's hard to look away from the devastated remains of Jabalia's refugee camp in northern Gaza,” Harel said.

“I could see that even the few buildings that are still standing were badly damaged,” he added.

Harel went on to say that the Israeli military has operated in the area twice before, but this time the camp was torn down.

“Jabalia has become a ghost town. Outside, you mainly see pack after pack of stray dogs roaming around and hunting for scraps of food,” he said.

The Israeli regime dispatched tanks again to northern Gaza last month in what it said was aimed at combating members of the Palestinian resistance movement launching retaliatory strikes, and preventing them from regrouping.

The towns of Beit Lahiya, Beit Hanoun and Jabalia have been besieged for more than 40 days, without food, water, medicine, or aid, and under constant bombing, shelling, and drone attacks.

Israel launched the war on Gaza on October 7, 2023, after Hamas-led resistance groups waged the surprise Operation al-Aqsa Flood against the occupying entity in response to its decades-long campaign of devastation against Palestinians.

The regime’s bloody onslaught on Gaza has so far killed 45,227 Palestinians, mostly women and children, and injured 107,573 others. Thousands more are also missing and presumed dead under rubble.

The Tel Aviv regime has also imposed a “complete siege” on the territory, cutting off fuel, electricity, food and water to the more than two million Palestinians living there.

Separately on Sunday, the Ezzedine al-Qassam Brigades, the armed wing of Hamas, said its fighters hit a group of nine Israeli soldiers who had taken refuge inside a house in the west of the Jabalia refugee camp.

It made the remarks in a statement on Telegram, noting that several Israeli forces were killed and wounded in the attack which was carried out with a TBG (thermobaric) rocket.

Qassam Brigades further noted that its fighters had killed an Israeli soldier from a long distance in the central area of the Jabalia camp.

Qassam Brigades has been daily carrying out military operations against the Israeli occupation forces since October 7 last year.

On Thursday, Qassam Brigades said its fighters stabbed at close range an Israeli officer and three soldiers at the Jabalia refugee camp, resulting in their deaths.

The retaliatory operation came following another attack on Wednesday, when Hamas fighters killed five Israeli soldiers in central Jabalia, also at close range.

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