India hopeful of qualifying for 2022 World Cup

September 6, 2012

India_Football


New Delhi, September 6: On the day India hit their lowest ever FIFA ranking, the country’s football chief said he was eyeing a place at their first World Cup finals in Qatar 2022.


The country of 1.2 billion people dropped one place to 169th in the latest FIFA rankings released on Wednesday, behind Aruba, Nepal and Maldives.


Sepp Blatter, the head of world football’s governing body, has called India a ‘sleeping giant’ but the country obsessed with all things cricket continues to slide into football mediocrity.


Indian football heads, though, believe there is cause for optimism.


“We have undertaken a 10-year development program. We are hopeful of qualifying for the World Cup by 2022,” the All India Football Federation President Praful Patel told reporters on Wednesday.


“India should be one of the teams to play in Qatar. FIFA has gone out of its way to see that India emerges as a strong footballing nation.”


After a bye, India were beaten 5-2 on aggregate by United Arab Emirates in the second round of Asian qualifying for the 2014 World Cup in Brazil last year.



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News Network
March 22,2024

IPL.jpg

The start of the world’s most lucrative cricket tournament in India is presenting investors with another big opportunity to cash in on the sport, months after the world’s most populous nation hosted the Cricket World Cup.

The eight-week long Indian Premier League begins March 22 for its 17th season. Since its inception, the fast-paced cricket tournament has become a corporate juggernaut to rival the National Football League in the US and the English Premier League in value.

Just as October’s Cricket World Cup boosted consumption in India for months, fans are expected to flock to restaurants, pubs and food delivery platforms over the duration of the tournament. This year’s IPL also coincides with general elections that will last for six weeks starting April 19, a period when companies are expecting higher food and drink sales as people flock to rallies and other events.

“There’s going to be a lot of spending,” said Madan Sabnavis, chief economist at Bank of Baroda. “IPL, as well as the election, gives a three-month corridor with enhanced economic activity.”

Stocks in India such as McDonald’s franchise operator Westlife Foodworld Ltd. and peer Sapphire Foods India Ltd. gained ahead of the first match on Friday, as well as hotels and beverage makers. Packaged-food companies could also stand to benefit from the IPL craze, said Sachil Bobade, an analyst at investment firm Dolat Capital Market.

The IPL ecosystem was valued at $11 billion (Rs 91,721 crores) in 2023, including the value of media rights and sponsorships, according to Indian valuation consulting firm D&P Advisory.

The league is also attracting record sums of money from sponsors and broadcasters. Conglomerate Tata Group won the title sponsorship rights of the tournament in January for a record 25 billion rupees ($300 million). Billionaire Mukesh Ambani’s media venture secured the digital streaming rights in 2022 for five years for $2.7 billion, while Walt Disney Co. paid roughly the same for TV rights.

“There was a serious amount of bidding even this year,” said Vinit Karnik, head of entertainment, esports and sports at media agency GroupM South Asia. “I see growth in IPL in double digits year-on-year,” he adds.

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