Saina Nehwal pays Rs 70 lakh, but no sign of money for which she's been taxed

October 11, 2012
saina_70lakh

Saina Nehwal's association with Deccan Chronicle initially seemed like a cheering story of a non-cricketer sportsperson too bagging plum endorsement deals. Unfortunately for her, the 22-year old has apparently not been paid since the beginning of this year, with those in the know pegging the amount at Rs 3-4 crore. Worse, she has paid advance tax of Rs 70 lakh but is yet to receive the money from DC.

Saina was the brand ambassador of Deccan Chronicle newspaper until she signed a three-year deal with Rhiti Sports in July. DC also managed her endorsement deals.

Saina had endorsed more than half-a-dozen products during her association with DC and the agreement was that the money would be routed to her account through her managers. While she has not received the full amount, the tax authorities served a notice for Rs 70 lakh on her projected annual earnings from her contract with DC.

According to sources, Saina paid the tax on September 30 and has approached DC thrice after that through her agent but her requests have fallen on deaf ears.

"We know they are facing financial problems but at least they should have given us a time frame. The money belongs to Saina and they should have paid her after keeping their share. The Rs 70 lakh she paid as tax was from the cash rewards she received after winning bronze in London," a source close to Saina said.

Saina and her father Harvir Singh Nehwal refused to comment on the issue.



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News Network
March 22,2024

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The start of the world’s most lucrative cricket tournament in India is presenting investors with another big opportunity to cash in on the sport, months after the world’s most populous nation hosted the Cricket World Cup.

The eight-week long Indian Premier League begins March 22 for its 17th season. Since its inception, the fast-paced cricket tournament has become a corporate juggernaut to rival the National Football League in the US and the English Premier League in value.

Just as October’s Cricket World Cup boosted consumption in India for months, fans are expected to flock to restaurants, pubs and food delivery platforms over the duration of the tournament. This year’s IPL also coincides with general elections that will last for six weeks starting April 19, a period when companies are expecting higher food and drink sales as people flock to rallies and other events.

“There’s going to be a lot of spending,” said Madan Sabnavis, chief economist at Bank of Baroda. “IPL, as well as the election, gives a three-month corridor with enhanced economic activity.”

Stocks in India such as McDonald’s franchise operator Westlife Foodworld Ltd. and peer Sapphire Foods India Ltd. gained ahead of the first match on Friday, as well as hotels and beverage makers. Packaged-food companies could also stand to benefit from the IPL craze, said Sachil Bobade, an analyst at investment firm Dolat Capital Market.

The IPL ecosystem was valued at $11 billion (Rs 91,721 crores) in 2023, including the value of media rights and sponsorships, according to Indian valuation consulting firm D&P Advisory.

The league is also attracting record sums of money from sponsors and broadcasters. Conglomerate Tata Group won the title sponsorship rights of the tournament in January for a record 25 billion rupees ($300 million). Billionaire Mukesh Ambani’s media venture secured the digital streaming rights in 2022 for five years for $2.7 billion, while Walt Disney Co. paid roughly the same for TV rights.

“There was a serious amount of bidding even this year,” said Vinit Karnik, head of entertainment, esports and sports at media agency GroupM South Asia. “I see growth in IPL in double digits year-on-year,” he adds.

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