Sania Mirza's autobiography titled 'Ace Against Odds' to hit stands in July

May 4, 2016

New Delhi, May 4: Ace tennis star Sania Mirza has documented her journey to become the World No. 1 in the women's doubles rankings in an autobiography set for release this July, according to publishers Harper Collins.

mirza

Titled, 'Ace Against Odds,' the book has been penned by Mirza with her father Imran Mirza.

"Sania's is an extraordinary achievement and her autobiography is as compelling as it is inspirational. We are privileged to be able to work with her on the book," says Karthika V K, Publisher and Chief Editor, Harper Collins.

The 29-year-old sportswoman, who shot to fame at the age of 16 after winning the Wimbledon's Championships Girls' Doubles title, was ranked as India's No. 1 player by the Women's Tennis Association, both in singles and doubles circuits.

"I hope the book is a useful roadmap to guide the next generation of tennis players from India. If my story can inspire even one youngster to the heights of winning a Grand Slam in the future, I will feel blessed," says Mirza.

The autobiography chronicles her rise to the top, and is peppered with anecdotes where she talks about the difficulties and hardships as well as the joys and triumphs that came her way.

Mirza, who announced her retirement from the singles circuit in 2012 underwent a remarkable transformation between August 2015 and March 2016, during which she pocketed 41 consecutive wins with her doubles partner Martina Hingis, and went on to become the World No. 1 in the Women's Doubles rankings.

The book also contains some memorable encounters of the player on and off the court and the people and relationships that have contributed to her growth as a person and a sportsperson.

The tennis star who is married to Pakistani cricketer Shoaib Malik is among the highest paid and high profile athletes in the country.

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News Network
March 22,2024

IPL.jpg

The start of the world’s most lucrative cricket tournament in India is presenting investors with another big opportunity to cash in on the sport, months after the world’s most populous nation hosted the Cricket World Cup.

The eight-week long Indian Premier League begins March 22 for its 17th season. Since its inception, the fast-paced cricket tournament has become a corporate juggernaut to rival the National Football League in the US and the English Premier League in value.

Just as October’s Cricket World Cup boosted consumption in India for months, fans are expected to flock to restaurants, pubs and food delivery platforms over the duration of the tournament. This year’s IPL also coincides with general elections that will last for six weeks starting April 19, a period when companies are expecting higher food and drink sales as people flock to rallies and other events.

“There’s going to be a lot of spending,” said Madan Sabnavis, chief economist at Bank of Baroda. “IPL, as well as the election, gives a three-month corridor with enhanced economic activity.”

Stocks in India such as McDonald’s franchise operator Westlife Foodworld Ltd. and peer Sapphire Foods India Ltd. gained ahead of the first match on Friday, as well as hotels and beverage makers. Packaged-food companies could also stand to benefit from the IPL craze, said Sachil Bobade, an analyst at investment firm Dolat Capital Market.

The IPL ecosystem was valued at $11 billion (Rs 91,721 crores) in 2023, including the value of media rights and sponsorships, according to Indian valuation consulting firm D&P Advisory.

The league is also attracting record sums of money from sponsors and broadcasters. Conglomerate Tata Group won the title sponsorship rights of the tournament in January for a record 25 billion rupees ($300 million). Billionaire Mukesh Ambani’s media venture secured the digital streaming rights in 2022 for five years for $2.7 billion, while Walt Disney Co. paid roughly the same for TV rights.

“There was a serious amount of bidding even this year,” said Vinit Karnik, head of entertainment, esports and sports at media agency GroupM South Asia. “I see growth in IPL in double digits year-on-year,” he adds.

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