Sharapova to test comeback waters in Las Vegas exhibition

October 10, 2016

Los Angeles, Oct 10: Maria Sharapova, targeting an April return to the WTA after the reduction of her doping ban, will try to start sharpening her game on Monday in the friendly confines of a charity event in Las Vegas.

sharapova
The Russian superstar will play in the World Team Tennis Smash Hits event at Caesars Palace, which is hosted by Billie Jean King and Elton John for the benefit of the Elton John AIDS Foundation.

Her appearance alongside such stars as Martina Navratilova and Andy Roddick will delight her legion of fans, who remain faithful despite the controversy Sharapova stirred last week with her charge that the International Tennis Federation wanted to make an example of her in her doping case.

"I got a 24-month suspension, but they (the ITF) wanted four years for me," Sharapova said in an interview with US broadcaster PBS, a claim ITF officials denied.

In the same media offensive last week, Sharapova indicated to ESPN she wasn't convinced the drug meldonium, newly banned this year by the World Anti-Doping Agency, enhances performance.

"I think the one thing that I'd love to see -- and if anyone could show me -- is evidence on the performance-enhancing effect that it has," she told the US sports network. Sharapova's initial 24-month ban for testing positive for meldonium was cut to 15 months by the Court of Arbitration for Sport last Tuesday.

That CAS decision divided opinion among her peers. "I can't believe it actually," Australian Samantha Stosur said at a tournament in Hong Kong, calling it "remarkable" that Sharapova's ban was reduced on the argument she didn't realize a drug she'd long used had been added to the banned list.

Stosur, in comments reported in Tennis Magazine, said she thought most WTA players felt the same. "So I wouldn't imagine there's a whole lot of support from the playing group," the Aussie said.

But five-time Grand Slam champion Sharapova can likely expect a warm welcome in Las Vegas, where she'll arrive after a stop-off in Henderson, Nevada, to promote her candy company Sugarpova.

"Important to put this behind us for tennis and Maria," King tweeted after Sharapova's ban was reduced. "Look forward to her return to the WTA Tour@wta." Navratilova added on Twitter: "A big price to pay for a big mistake, it will still be hard to come back for Maria. But we know how tough she is..."

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News Network
March 22,2024

IPL.jpg

The start of the world’s most lucrative cricket tournament in India is presenting investors with another big opportunity to cash in on the sport, months after the world’s most populous nation hosted the Cricket World Cup.

The eight-week long Indian Premier League begins March 22 for its 17th season. Since its inception, the fast-paced cricket tournament has become a corporate juggernaut to rival the National Football League in the US and the English Premier League in value.

Just as October’s Cricket World Cup boosted consumption in India for months, fans are expected to flock to restaurants, pubs and food delivery platforms over the duration of the tournament. This year’s IPL also coincides with general elections that will last for six weeks starting April 19, a period when companies are expecting higher food and drink sales as people flock to rallies and other events.

“There’s going to be a lot of spending,” said Madan Sabnavis, chief economist at Bank of Baroda. “IPL, as well as the election, gives a three-month corridor with enhanced economic activity.”

Stocks in India such as McDonald’s franchise operator Westlife Foodworld Ltd. and peer Sapphire Foods India Ltd. gained ahead of the first match on Friday, as well as hotels and beverage makers. Packaged-food companies could also stand to benefit from the IPL craze, said Sachil Bobade, an analyst at investment firm Dolat Capital Market.

The IPL ecosystem was valued at $11 billion (Rs 91,721 crores) in 2023, including the value of media rights and sponsorships, according to Indian valuation consulting firm D&P Advisory.

The league is also attracting record sums of money from sponsors and broadcasters. Conglomerate Tata Group won the title sponsorship rights of the tournament in January for a record 25 billion rupees ($300 million). Billionaire Mukesh Ambani’s media venture secured the digital streaming rights in 2022 for five years for $2.7 billion, while Walt Disney Co. paid roughly the same for TV rights.

“There was a serious amount of bidding even this year,” said Vinit Karnik, head of entertainment, esports and sports at media agency GroupM South Asia. “I see growth in IPL in double digits year-on-year,” he adds.

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