Modi govt spent over Rs 3,000 crore on self-promotion ads since 2018

News Network
July 23, 2023

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New Delhi, July 23: The Narendra Modi government has spent Rs 3,064.42 crore on advertisement and publicity for its schemes and programmes since 2018-19 with print media topping the list, though the overall advertisement budget has shown a decline.

The data provided by the Ministry of Information and Broadcasting in Rajya Sabha last week showed that the government spent Rs 1,338.56 crore in print media, Rs 1,273.06 crore in electronic media and Rs 452.80 crore on outdoor publicity between 2018-19 and 2023-24 till July 13 this year.

According to the data, the overall expenditure has declined from Rs 1,179.16 crore om 2018-19 to Rs 408.46 crore in 2022-23. 

In 2019-20, the advertisement expenditure had slumbed to Rs 708.18 crore. It further declined to Rs 409.47 crore in 2020-21 and Rs 315.98 crore in 2021-22 but picked up in 2022-23. 

Between April and July 13 this year, the government has spent Rs 43.16 crore on advertisements.

An analysis of the data showed that the electronic media had a higher share of the advertisement pie in 2018-19 and 2019-20 over the print media, its share declined in the next three fiscals.

In 2018-19, the electronic media got advertisements worth Rs 514.29 crore against print media's Rs 429.55 crore. The next fiscal too saw a similar trend though the advertisement budget was cut substantially owing to Covid-19 pandemic -- electronic media got Rs 316.99 crore against Rs 295.05 crore.

However, the trend reversed in 2020-21 when print media got Rs 197.49 crore against electronic media's Rs 167.90 crore. Similarly in 2021-22, it was Rs 179.04 crore against Rs 101.24 crore and Rs 220.34 crore and Rs 155.27 crore respectively.

The first four months of this fiscal, however, showed that electronic media spent was higher -- Rs 17.37 crore against Rs 17.09 crore in print.

The expenditure on outdoor publicity has come down drastically from Rs 235.33 crore in 2018-19 to Rs 32.85 crore in 2022-23. This fiscal so far, the government has spent Rs 8.70 crore.

In his written reply to the query of Trinamool Congress' Abir Ranjan Biswas, Information and Broadcasting Minister Anurag Thakur has said that an independent third party agency, conducted an all India Survey/Impact Assessment Study of Multi-Media Campaigns executed by Central Bureau of Communication (CBC) covering 722 districts. 

"Findings of the study have been found to be very useful in planning effective communication strategies so as to ensure targeted information dissemination and last mile connectivity," he said.

In a similar but separate question by Congress' Syed Nasir Hussain, the Minister said the CBC releases campaigns relating to publicity/awareness about Government schemes/programmes keeping in view the factors like target audience, availability of budget etc. as indicated by the client ministries and departments.

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News Network
November 21,2024

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Prominent NRI community leader SM Syed Khalilur Rehman, fondly known as CA Khalil, passed away in Dubai on Thursday at the age of 86 after a brief illness.

Khalil had been admitted to Aster Hospital in Mankhool on Tuesday after experiencing severe leg weakness. Despite the best efforts of the medical team, he succumbed to a double heart attack that worsened his condition, his son Rais Ahmed confirmed.

The news of his passing has sent waves of grief across communities, particularly in his hometown of Bhatkal, Karnataka, where he was a celebrated figure. Tributes have been pouring in on social media, highlighting his significant contributions to international trade, social service, and education.

A Legacy of Leadership and Service

A chartered accountant by profession, Khalil was a founding member of the Dubai chapter of the Institute of Chartered Accountants of India (ICAI), where he served as chairman from 1987 to 1994. His illustrious career included key leadership roles, such as general manager of Khaleej Times, group executive director of the Ilyas and Mustafa Galadari Group, and vice-chairman of the Jashanmal Group of Companies.

He also chaired Maadhyama Communications and Sahil Online, a web-based news platform, and was a director and trustee of several media companies and charitable organisations in Dubai and India.

A Champion for Education and Philanthropy

Khalil’s impact extended far beyond his professional achievements. As president and general secretary of Anjuman Hami-e-Muslimeen, he played a pivotal role in the development of educational institutions, including schools and colleges in Bhatkal and surrounding areas. His dedication to social upliftment earned him recognition from the Government of Karnataka, which honoured him with a prestigious award for his philanthropic contributions.

A Life Celebrated

The Bhatkal Muslim Khaleej Council (BMKC) recently released a documentary celebrating Khalil’s remarkable life and service to the community—a testament to his enduring legacy.

CA Khalil is survived by his family and countless admirers across the globe. His passing marks the end of an era for Indian expatriates in the UAE and beyond, leaving behind a legacy of leadership, generosity, and commitment to community service.

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News Network
November 11,2024

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Mangaluru: In a deeply tragic turn of events, a 28-year-old woman named Ranjitha, who had recently given birth but tragically lost her newborn, ended her life by suicide on Monday. She reportedly leapt from the fourth-floor window of Lady Goschen Hospital’s luggage room.

Ranjitha, whose strength and resilience had carried her through a difficult pregnancy, was scheduled for discharge on Monday. Her journey to Lady Goschen Hospital began on October 24, when she was transferred from Karkala. She was a high-risk patient, battling both hypertension and diabetes. At the time of her admission, she was just 27 weeks pregnant.

Due to the complexities of her health, doctors made the difficult decision to perform an emergency C-section on October 30. She delivered a baby girl, premature and weighing only 960 grams. The newborn was immediately moved to the Neonatal Intensive Care Unit, where doctors did all they could. Despite these efforts, the baby passed away on November 3.

Ranjitha’s sorrow was profound. She stayed under hospital care even after her initial recovery and was preparing to go home on November 9. She had even requested a couple more days at the hospital, seeking time perhaps to cope with her unimaginable grief.

On the day of her discharge, a discharge card ready and her family eagerly waiting to take her home, Ranjitha reportedly made her way to the luggage room in the early hours. There, standing on a cot placed for patients' family members, she climbed to a window and fell from the fourth floor. Despite the attempts of another visitor to intervene, tragedy was inevitable. She was rushed to Government Wenlock Hospital, where doctors confirmed the worst—she was no more.

Dr. Durgaparasad M R, the Medical Superintendent at Lady Goschen Hospital, shared his grief and spoke of the ongoing investigation. A post-mortem is to be conducted, and the local Tahsildar will complete the necessary inquest procedures. Ranjitha’s exact reasons for taking this step are yet to be confirmed, though the weight of her recent losses paints a sorrowful picture.

If you or anyone you know is struggling emotionally, please remember that help is available. Reach out to mental health experts who can provide support and guidance. The toll-free helpline number 9152987821 is available to assist anyone in distress.

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News Network
November 17,2024

Mangaluru: District-in-Charge Minister and Minister for Health and Family Welfare, Dinesh Gundu Rao, announced that a day-care chemotherapy centre will soon be established at District Wenlock Hospital. Speaking to mediapersons after reviewing the activities at Wenlock and Government Lady Goschen Hospital, he shared the government’s plans to enhance healthcare services in the region.

Key Initiatives Announced

•    Day-Care Chemotherapy Centre:

  • Ten beds will be reserved for cancer patients.
  • The government will collaborate with Yenepoya Hospital to provide chemotherapy treatments.
  • All required facilities for the centre are already in place, awaiting inauguration by the Chief Minister.

•    Wenlock Hospital Facelift:

  • Critical Care Block: To be built at a cost of ₹24 crore.
  • Integrated Public Health (IPH) Lab: Planned with a budget of ₹1 crore.
  • New OPD Block: As per a 2017 agreement, KMC Hospital will take up construction. Discussions with KMC management are underway.

•    Additional Requirements:

  • A new mortuary and post-mortem building.
  • Paramedical college building.
  • Modern kitchen.
  • Bridge connecting two buildings within the hospital.

•    Total facelift cost: ₹6 crore to ₹10 crore, utilizing funds from the Department of Health and Family Welfare and CSR contributions.

•    Timeline:
By December or January, priority works will be finalized. The superintendents of Wenlock and Lady Goschen Hospitals are scheduled to visit Bengaluru next week to discuss these projects.

•    MRI Fee Allegations:
The minister assured that allegations of patients being charged for MRI scans at Wenlock Hospital will be resolved at the earliest.
These measures aim to improve healthcare accessibility and infrastructure, positioning Wenlock Hospital as a state-of-the-art facility in the region.

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