Modi govt spent over Rs 3,000 crore on self-promotion ads since 2018

News Network
July 23, 2023

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New Delhi, July 23: The Narendra Modi government has spent Rs 3,064.42 crore on advertisement and publicity for its schemes and programmes since 2018-19 with print media topping the list, though the overall advertisement budget has shown a decline.

The data provided by the Ministry of Information and Broadcasting in Rajya Sabha last week showed that the government spent Rs 1,338.56 crore in print media, Rs 1,273.06 crore in electronic media and Rs 452.80 crore on outdoor publicity between 2018-19 and 2023-24 till July 13 this year.

According to the data, the overall expenditure has declined from Rs 1,179.16 crore om 2018-19 to Rs 408.46 crore in 2022-23. 

In 2019-20, the advertisement expenditure had slumbed to Rs 708.18 crore. It further declined to Rs 409.47 crore in 2020-21 and Rs 315.98 crore in 2021-22 but picked up in 2022-23. 

Between April and July 13 this year, the government has spent Rs 43.16 crore on advertisements.

An analysis of the data showed that the electronic media had a higher share of the advertisement pie in 2018-19 and 2019-20 over the print media, its share declined in the next three fiscals.

In 2018-19, the electronic media got advertisements worth Rs 514.29 crore against print media's Rs 429.55 crore. The next fiscal too saw a similar trend though the advertisement budget was cut substantially owing to Covid-19 pandemic -- electronic media got Rs 316.99 crore against Rs 295.05 crore.

However, the trend reversed in 2020-21 when print media got Rs 197.49 crore against electronic media's Rs 167.90 crore. Similarly in 2021-22, it was Rs 179.04 crore against Rs 101.24 crore and Rs 220.34 crore and Rs 155.27 crore respectively.

The first four months of this fiscal, however, showed that electronic media spent was higher -- Rs 17.37 crore against Rs 17.09 crore in print.

The expenditure on outdoor publicity has come down drastically from Rs 235.33 crore in 2018-19 to Rs 32.85 crore in 2022-23. This fiscal so far, the government has spent Rs 8.70 crore.

In his written reply to the query of Trinamool Congress' Abir Ranjan Biswas, Information and Broadcasting Minister Anurag Thakur has said that an independent third party agency, conducted an all India Survey/Impact Assessment Study of Multi-Media Campaigns executed by Central Bureau of Communication (CBC) covering 722 districts. 

"Findings of the study have been found to be very useful in planning effective communication strategies so as to ensure targeted information dissemination and last mile connectivity," he said.

In a similar but separate question by Congress' Syed Nasir Hussain, the Minister said the CBC releases campaigns relating to publicity/awareness about Government schemes/programmes keeping in view the factors like target audience, availability of budget etc. as indicated by the client ministries and departments.

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News Network
November 17,2024

Mangaluru: District-in-Charge Minister and Minister for Health and Family Welfare, Dinesh Gundu Rao, announced that a day-care chemotherapy centre will soon be established at District Wenlock Hospital. Speaking to mediapersons after reviewing the activities at Wenlock and Government Lady Goschen Hospital, he shared the government’s plans to enhance healthcare services in the region.

Key Initiatives Announced

•    Day-Care Chemotherapy Centre:

  • Ten beds will be reserved for cancer patients.
  • The government will collaborate with Yenepoya Hospital to provide chemotherapy treatments.
  • All required facilities for the centre are already in place, awaiting inauguration by the Chief Minister.

•    Wenlock Hospital Facelift:

  • Critical Care Block: To be built at a cost of ₹24 crore.
  • Integrated Public Health (IPH) Lab: Planned with a budget of ₹1 crore.
  • New OPD Block: As per a 2017 agreement, KMC Hospital will take up construction. Discussions with KMC management are underway.

•    Additional Requirements:

  • A new mortuary and post-mortem building.
  • Paramedical college building.
  • Modern kitchen.
  • Bridge connecting two buildings within the hospital.

•    Total facelift cost: ₹6 crore to ₹10 crore, utilizing funds from the Department of Health and Family Welfare and CSR contributions.

•    Timeline:
By December or January, priority works will be finalized. The superintendents of Wenlock and Lady Goschen Hospitals are scheduled to visit Bengaluru next week to discuss these projects.

•    MRI Fee Allegations:
The minister assured that allegations of patients being charged for MRI scans at Wenlock Hospital will be resolved at the earliest.
These measures aim to improve healthcare accessibility and infrastructure, positioning Wenlock Hospital as a state-of-the-art facility in the region.

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News Network
November 10,2024

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The media office in the Gaza Strip, where the Israeli regime has been waging a genocidal war since last October, says as many as 188 Palestinian journalists have been killed since the onset of the brutal military onslaught.

The office provided the figure on Saturday, naming four journalists as the most recent victims of the onslaught.

It identified the foursome as Zahraa Mohammad Abu Sukheil, Ahmad Mohammad Abu Sukheil, Mustafa Khadr Bahar, and Abdel Rahman Khadr Bahar.

The office said it “strongly condemns the targeting, killing, and assassination of Palestinian journalists by the Israeli occupation and holds it fully responsible for committing this heinous crime.”

“We call on the international community, international organizations, and those involved in journalistic work worldwide to take action against the occupation, pursue it in international courts for its ongoing crimes, and pressure it to halt the genocide and the targeted killings of Palestinian journalists,” it said.

Earlier in the day, the office said the Israeli regime had bombed the tents sheltering journalists and displaced persons at the al-Aqsa Martyrs' Hospital in the city of Deir al-Balah in central Gaza for the ninth consecutive time.

The atrocity that claimed the lives of two people and injured 26 others came as part of “the genocidal crimes committed by the Israeli occupation army against hospitals, civilians, and displaced persons,” it said.

The media office held the regime and the United States, its biggest ally, as well as other countries aiding the genocide fully responsible for such systematic crimes.

At least 43,552 Palestinians, mostly women and children, have been killed and 102,765 others wounded since the launch of the war that followed a retaliatory operation by Gaza’s resistance groups.

The fatalities include 44 people, who were killed across the coastal sliver, in the most recent phase of the military onslaught.

As many as 24 of the victims were killed in the northern part of the territory, where the regime has markedly intensified its deadly attacks for weeks.

They included an eight-year-old child and a five-year-old one, who lost their lives after Israeli warplanes targeted a group of minors filling up jerry cans with water alongside their mother at the Jabalia Refugee camp.

Gaza’s heath ministry, meanwhile, said a number of victims remained under the rubble and in the streets following Israeli airstrikes, saying ambulances and civil defense teams could not reach them due to the sheer extent of the destruction caused by the raids and obstruction caused by the regime.

Also on Saturday, the Integrated Food Security Phase Classification (IPC) report, a United Nations-backed assessment, warned that famine was looming in northern Gaza amid escalated Israeli aggression and the regime’s near-total siege of the targeted areas.

The alert from the Famine Review Committee warned of "an imminent and substantial likelihood of famine occurring, due to the rapidly deteriorating situation in the Gaza Strip."

On October 17, the body projected that the number of people in Gaza facing "catastrophic" food insecurity between November and April 2025 would reach 345,000, or 16 percent of the population.

The IPC report classified that figure as Phase 5 -- a situation when "starvation, death, destitution, and extremely critical acute malnutrition levels are evident."

The Israeli military, however, questioned the report's credibility.

"To date, all assessments by the IPC have proven incorrect and inconsistent with the situation on the ground," the army said in a statement, denouncing "partial, biased data and superficial sources with vested interests."

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News Network
November 14,2024

Bengaluru: Karnataka Deputy Chief Minister D K Shivakumar on Thursday backed Chief Minister Siddaramaiah over his claim that the BJP had offered Rs 50 crore each to 50 Congress MLAs in an attempt to "topple" the state government.

Addressing reporters here, Shivakumar, also the Congress state president, said, “The BJP indeed lured 50 Congress MLAs with Rs 50 crore each.”

He defended Siddaramaiah’s statement and said the Congress MLAs were briefed about the BJP’s alleged 'Operation Lotus', a term used to describe the BJP's attempts to destabilise ruling governments through horse-trading.

“Some of our MLAs informed the Chief Minister about this matter, and he, in turn, shared it with the media,” Shivakumar said.

At an event in Mysuru, Siddaramaiah reiterated the claim that "none of the Congress MLAs had accepted the offer".

He also accused the BJP of filing false cases against him in a bid to "remove him and overthrow his government".

The BJP has yet to respond to the allegations.

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