'Indian businesses aim to tap consumers directly in 2021'

Agencies
January 7, 2021

Mumbai, Jan 7: As businesses prepare lean and flexible models that operate in an online-offline mix in the post-pandemic world, the focus for digital platforms in India will be on selling directly to the consumers in 2021, a new report said on Thursday.

"Small businesses in India are today evolving themselves as per the consumer and industry requirements.

"They are hungry for growth and much more resilient than we could've imagined. Merchants have come to understand the diverse nature of consumers and that innovation is the key differentiator," said Akash Gehani COO & Co-founder, Instamojo.

The payment gateway and ecommerce platform has on-boarded more than 2 lakh small businesses from tier II and tier III cities during the lockdown period.

"More than 70 per cent of these entrepreneurs had no prior online presence. Small businesses owners are making necessary changes to their brands, to the way they operate, and also the way they deal with their customers online in order to survive in the growing e-commerce space," Gehani explained.

The company has launched a report on the e-commerce outlook for 2021 which draws the experiences of more than a million small businesses across the country, including Instamojo's merchants like LegalWiz, Syrow, Profitbooks and MSMEx.

According to the findings, entrepreneurs today understand the power of online presence and digital operations.

"There has been a 3 times growth in unique businesses creating online stores," the report mentioned.

MojoVersity, Instamojo's e-learning platform for entrepreneurs, saw a 9 times growth in enrollments and 11 times growth in the number of merchants getting digitally certified in 2020.

"As more entrepreneurs emerge from smaller towns and cities in India, accelerators and incubators are also expanding their services into markets to help nurture the upcoming businesses. Industry reports indicate that 40 per cent of investors will come from Tier II and Tier III cities," said the report.

As a large number of businesses went online in 2020, they also recognised the importance of a wide social media presence.

The number of businesses updating their social media handles on their Instamojo online store went up an average of 30 per cent (QoQ).

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News Network
November 12,2024

ikramuddinkamil.jpg

The Taliban regime has appointed Ikramuddin Kamil as the acting consul in the Afghan mission in Mumbai, Afghan media has reported.

It is the first such appointment made by the Taliban set up to any Afghan mission in India.

There was no immediate comment from the Indian side on the appointment that came.

The Ministry of Foreign Affairs of Afghanistan has announced the appointment of Kamil as the acting consul in Mumbai, the Taliban-controlled Bakhtar News Agency reported on Monday, citing unnamed sources.

"He is currently in Mumbai, where he is fulfilling his duties as a diplomat representing the Islamic Emirate," it said.

The appointment is part of Kabul's efforts to strengthen diplomatic ties with India and enhance its presence abroad, the media outlet said

Kamil holds a PhD degree in international law and previously served as the deputy director in the department of security cooperation and border affairs in the foreign ministry, it said.

He is expected to facilitate consular services and represent the interests of Afghanistan in India, the report added.

Kamil's appointment comes days after the external affairs ministry's point-person for Afghanistan held talks with the Taliban's acting defence minister, Mullah Mohammad Yaqoob, in Kabul.

Sher Mohammad Abbas Stanikzai, the Taliban's deputy foreign minister for political affairs, also posted on X about Kamil's appointment.

The appointment of Kamil is seen as part of efforts to facilitate consular services to the Afghan population in Mumbai.

There has been almost negligible presence of diplomatic staff at the Afghan missions in India.

Most of the diplomats appointed by the Ashraf Ghani government have already left India.

In May, Zakia Wardak, the seniormost Afghan diplomat in India, resigned from her position after reports emerged that she was caught at the Mumbai airport for allegedly trying to smuggle 25 kg of gold worth Rs 18.6 crore from Dubai.

Wardak had taken charge as the acting ambassador of Afghanistan to New Delhi late last year, after working as the Afghan consul general in Mumbai for more than two years.

She took charge of the Afghan embassy in New Delhi last November, after the mission helmed by then ambassador Farid Mamundzay announced its closure.

Mamundzay, who was an appointee of the Ghani government, had moved to the United Kingdom.

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