Israeli politician's 'Fascism' perfume campaign ad draws criticism

Agencies
March 20, 2019

Occupied Jerusalem, Mar 20: A new ad with an elegantly dressed minister using "fascist" perfume drew online outrage on Tuesday, the latest in a social media war ahead of an Israeli election that has also featured a flatulent hippo.

Israeli law prevents political ads from being aired on television until two weeks before the April 9 election, so parties have flooded social media with clips instead.

The elections are expected to be close and social media is playing a part in the campaign as never before.

Messaging tool WhatsApp is particularly popular among Israelis and makes sharing clips easy, though Facebook and Twitter are also unavoidable in the self-proclaimed "start-up nation," known for its high-tech prowess.

"There's very heavy use of the internet in campaigning, but it's a wild west," said Tehilla Shwartz Altshuler of the Israel Democracy Institute think tank. "There's no regulation."

In keeping with Israel's seldom subtle political scene, many clips have been over the top, and the one released late on Monday featuring Justice Minister Ayelet Shaked pushed lots of buttons.

The ad, viewed hundreds of thousands of times on social media, tries to play on accusations from her critics that Shaked has pursued a fascist-like agenda and argues that her policies are in fact more democratic.

Supporters registered approval, but many comments judged the ad, which mimics an advert for a pricey perfume, as a failure that could be mistaken for an endorsement of fascism. "For anyone who doesn't know that the left often accuses Shaked of fascism, this ad will sound like she's endorsing fascism and calling it democracy," Eylon Levy of Israel's i24 news channel posted on Twitter.

Opinion polls show Shaked's far-right New Right party not performing as well in the election as had earlier been projected, and the aim seemed to be to recapture the public's attention. It certainly succeeded in doing so, though it perhaps backfired.

As dramatic piano music plays, Shaked saunters and poses while a narrator lists the virtues of a perfume called "Fascism". The qualities listed include Shaked's stated goals such as reducing what she calls judges' activism.

After spraying herself with "Fascism," Shaked turns her gaze to the camera and says: "Smells like democracy to me."

Prime Minister Benjamin Netanyahu and his right-wing Likud have been among them, creating an online television channel and churning out regular videos denouncing his main opponent, former military chief Benny Gantz. Gantz's Blue and White alliance has responded in kind.

Smaller parties have sought to differentiate themselves.

Finance Minister Moshe Kahlon's centre-right Kulanu, which is struggling in opinion polls, last week released a video designed as a trailer for a movie.

It featured a fish climbing a tree and a flatulent hippopotamus, with the message being that only Kahlon, the "sane right", cares about social issues.

The animals were meant to symbolise all the distractions from real issues Israeli voters are facing in the campaign.

The extreme-right Jewish Power party, which many Israelis view as racist, has distributed a video showing a soldier hesitating to shoot a Palestinian attacker out of fear of prosecution.

One of the party's leaders, Itamar Ben-Gvir, emerges and tells the soldier to "shoot him, it's self-defence!"

The head of the party, Michael Ben-Ari, has since been disqualified from the election by the supreme court for statements that the attorney general called incitement to racism.
Netanyahu and Gantz have been duking it out over who is best-suited to guarantee Israel's security.

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Monali Saha Ch…
 - 
Wednesday, 3 Jul 2019

Wonderful article. Very insightful. Go a lot of information

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News Network
November 4,2024

firewestbank.jpg

Hundreds of Israeli settlers conducted a brutal attack in the occupied West Bank city of Ramallah.

The settlers set fire to numerous homes and vehicles of Palestinians and then moved to the main road connecting Ramallah to other cities, targeting Palestinian cars passing by.

They stormed the city of al-Bireh, near Ramallah, and burned Palestinian property and vehicles.

A woman sustained injuries after the settlers hurled stones at her vehicle, according to Palestinian news outlets.

Tension has been running high across the West Bank because of Israel’s genocidal war in the Gaza Strip, which has killed at least 43,341 people, mostly women and children, since last year’s October.

The Monday settler attack came as the Palestinian resistance movement Hamas warned of Israel’s plans to annex the West Bank and drive Palestinians out.

“We warn of the grave danger posed by the plans led by the extremist occupation regime and illegal settler groups to displace the residents of Palestinian villages in the occupied West Bank,” Hamas official Mahmoud Mardawi said.

Israel's far-right minister Bezalel Smotrich called for the full annexation of the West Bank and the Gaza Strip last week.

Smotrich asserted that Israel should unequivocally declare there would be no Palestinian state.

He repeated his proposal of expanding Israeli settlements within the West Bank and other occupied territories.

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News Network
November 12,2024

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The Palestinian Hamas resistance movement says its fighters have killed at least 20 Israeli soldiers in northern parts of the besieged Gaza Strip in just two days, in retaliation for the occupying regime’s genocidal war on the Palestinian territory.

In a statement on Monday evening, Hamas said that fighters of its military wing, al-Qassam Brigades, “killed at least five occupation soldiers” in northern parts of the coastal territory earlier in the day.

It added that Hamas fighters also killed 15 Israeli soldiers in the war-ravaged region on Sunday.

The resistance movement’s “qualitative operation … confirms once again the failure of the criminal Zionist entity to suppress and eradicate the Palestinian resistance, which continues to direct qualitative strikes against its terrorist soldiers,” Hamas further said on its Telegram channel.

Palestinians have increased their resistance operations in the face of intensified Israeli aggression in northern Gaza that has claimed the lives of more than 1,000 over the past weeks.

“Our valiant resistance is waging a war of attrition with the criminal enemy, inflicting daily losses on its soldiers and vehicles, and all of [Israeli prime minister Benjamin] Netanyahu’s bets and dreams of achieving any of his goals are failing,” the Gaza-based resistance movement added.

Hamas also vowed that Israel’s ongoing crimes and aggression against Gaza would be met with increased resistance and painful strikes, which will continue until the aggression against Palestinians ends and the regime fully withdraws from the blockaded territory.

As the war in Gaza enters its 14th month, the Health Ministry reports that Israeli attacks have killed at least 43,603 Palestinians and wounded 102,929 others.

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News Network
November 7,2024

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The Israeli regime has killed at least 40 people during new airstrikes against eastern Lebanese areas, besides targeting the country’s capital Beirut with fresh acts of aggression.

Lebanon’s health ministry announced the fatalities on Wednesday, saying 53 other people had also been wounded during the aerial attacks that targeted the country’s Bekaa Valley, including the city of Baalbek.

In early Thursday, the regime was also reported to have attacked Beirut’s southern suburbs, including a site adjacent to Rafiq Hariri International Airport.

The attacks came after the regime issued short-notice evacuation orders apparently directed at the residents of the areas, claiming that the areas contained facilities belonging to Lebanon’s Hezbollah resistance movement.

Tel Aviv has been using similar claims on countless occasions since last October, when it markedly intensified its deadly acts of aggression against Lebanon, in order to try to justify the escalation. Hezbollah has, however, invariably refuted the claims.

Also on Wednesday, the United Nations warned in its most recent flash report on the humanitarian crisis caused by the Israeli atrocities targeting Lebanon that the aggression had “reached a critical point.”

The attacks have claimed the lives of more than 3,000 people, which was “58 percent more than the 1,900 fatalities” that were caused by the regime’s 2006 war against Lebanon, the report said.

“Additionally, an estimated 1.3 million people have been displaced, both within Lebanon and into neighboring countries, 33 percent more than the number of people displaced in 2006,” it added.

Women comprised the majority of those who had been rendered homeless within Lebanon as a result of the Israeli attacks, the report noted.

It also regretted that the Israeli attacks had featured 78 assaults on healthcare facilities across the country that had claimed the lives of 130 health workers and injured 111 others.

In response to the aggression, Hezbollah has been staging hundreds of retaliatory strikes against the occupied Palestinian territories and the Israeli forces trying to advance on southern Lebanese areas.

The movement has vowed to sustain its strikes until the regime ends the escalation.

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