Madhuri Dixit-Nene fans were in for a rude surprise when she revealed that the product she has been using for her beautiful skin wasn't the one she has been endorsing for years. In a media interaction, she said that she uses BellaVeiand Phytoceramides and that the results are amazing.
This confession by the diva not just dilutes the public distrust of the brand that she used to endorse, it also puts a question mark on the trust factor of celebrities who endorse brands. Due to this, brands are now getting cautious about signing celebrities for their products and have started formulating new clauses in their contracts.
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