Manipal | TAPMI hosts 26th edition of BrandScan

coastaldigest.com news network

November 4, 2018

Manipal, Nov 4: TA Pai Management Institute (TAPMI) conducted BrandScan, the biggest and most effectively-disguised market research fair conducted by the students of TAPMI here in KMC Greens. The event was inaugurated by the chief guest Mr Devarshy Ganguly, Vice-President Marketing at Dr Oetkar and a proud alumnus of TAPMI.

BrandScan provides a platform for the students to research on live projects from major companies, by collecting data, analysing, interpreting and providing insights to companies based on the research. What sets BrandScan, is the development and usage of disguised game, based on client requirements, to elicit natural consumer responses towards the products or services being analysed.

Speaking on the occasion, Prof. Madhu Veeraraghavan, Director, TAPMI said “BrandScan carries the legacy of being the most effective disguised market research in India. The uniqueness of BrandScan is that it serves as a great platform for both classroom learning and direct connect with the industry. More importantly, the idea is to obtain unbiased and natural responses of customers through innovative data collection methods. BrandScan is fully committed to endless innovation and set to make a huge impact globally”.

Speaking on the legacy of the event, Mr Shirshendu Ganguli, Chairperson and faculty Convener, BrandScan said, “We are celebrating the legacy that is BrandScan along with the festival of Diwali. It has gotten bigger and better with time, with numbers of new initiatives and, all the credit goes to the students for managing such a huge endeavour with close perfection. It is an event of the students, for the students and by the students. And we still maintain the corporate level quality in each project”.

BrandScan’s coveted clientele list over the years has included Titan, ITC, BSE, Himalaya, 3M, among others in its portfolio. TAPMI Brandscan is conducted in association with IndiaRides as the Title Sponsor.

The 26th edition of BrandScan was marked by some phenomenal events like little stars, unscripted, footloose and panache.

The event concluded on a convivial note reiterating the success and grandeur the annual event has always received. BrandScan will now move to Bengaluru for its second leg, the urban format which will be conducted in partnership with Parag Milk Foods at Orion Mall, Bengaluru on 17th and 18th November.

About TAPMI

The student city of Manipal, Karnataka plays host to the T. A. Pai Management Institute, fondly called TAPMI. With academic rigour and experiential learning as its core, TAPMI’s Post Graduate Diploma in Management programs (PGDM) is approved by the All India Council for Technical Education (AICTE) and internationally accredited by AACSB. This year, new PGDM programs in Human Resources (HR) are being launched by the institute and are awaiting regulatory approval.

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Warning! Cancer-causing chemicals found in bakery products, especially cakes in Karnataka

News Network

October 3,2024

Bengaluru: The Karnataka Food Safety and Quality Department has issued an urgent warning following the discovery of potentially cancer-causing chemicals in cakes sold by certain bakeries across the state.

Recent tests conducted by the department revealed that some cake samples, particularly those with vibrant colors, contain harmful synthetic coloring agents such as Allura Red, a substance known to pose health risks. The findings have raised concerns about the use of artificial colors in bakery products, especially given their potential link to cancer and other serious health conditions.

"We routinely test various food products, and this time, our officials noticed unusually dark-colored cakes on the market," said Srinivas K, Commissioner of Food Safety for Karnataka. "Upon testing, we found that a few cakes contained Allura Red, a synthetic dye associated with health risks."

The use of artificial colors, especially in popular cakes like red velvet and pineapple varieties, is widespread as it attracts customers, particularly children. However, many bakers prefer using natural, safer alternatives, while some opt for synthetic dyes to enhance the cake's visual appeal.

"Most bakeries use permissible, natural colors that are safe for consumption. Unfortunately, a few are resorting to synthetic dyes just to make their cakes more attractive," said a bakery owner from Electronic City, speaking anonymously.

Medical experts are warning that consuming synthetic colors can lead to numerous health issues, including asthma and allergic reactions.

"Some of these artificial dyes are carcinogenic, and prolonged exposure could have serious consequences, especially for children and young adults," cautioned Dr. Vandana G, a private medical practitioner.

While the Food Safety and Standards Authority of India (FSSAI) confirms that only a limited number of samples tested positive for harmful colors, legal action is being taken against the violators.

"There is no need for widespread panic or halting production. We are closely monitoring the situation, and only a few bakeries were found to be non-compliant. Rest assured, appropriate legal measures are underway," assured an FSSAI official.

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