Media Manthan gets underway revolving around 'advertising' and 'creativity'

[email protected] (CD Network, Photos by Suresh Vamanjoor)
February 21, 2014
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Mangalore, Feb 21: “What we need is often within ourselves, but we need to make the journey to discover that what you are seeking is within you,” said Manosh R Sengupta, the man behind the success of few iconic brands in India.

Addressing the gathering at the inaugural ceremony of Media Manthan 2014 – the three-day media fete organised by Department of Mass Communication at St Aloysius College, Mangalore here on Friday, he said that today, they, as students, were in the process of discovering themselves.

“Initially, you are told what is right and wrong, after which, comes the learning. Often, what we learn conflicts with the thought of what you have been taught,” he said, adding that it was a part of evolution and learning.

Citing the story of 'The Alchemist' by Paulo Coelho, he said that the essence of the book was that if one pursued his goal with great passion, the universe would conspire to make it happen. “Another thought that comes from the book is – if you wanted to discover something, you would have to get out of the box, travel out of your boundary to discover it,” he said, encouraging the students to do likewise.

In his presidential address, principal of the college Fr Swebert D'Silva said that everyone was both fascinated and affected by the media, which had two sides to it-good and bad.

Comparing it to the churning of the ocean, he said that media was being churned by paid and neutral forces, and those who were trying to change it.

“The only hope is that ultimately, the media stands for something good,” he said.

He called upon the students to choose what is right, amidst the impact that media and brands made on us.

“We may get swayed by the media, but the process of growing must make us people with responsibility,” he said, adding that education was not merely about learning, which should happen in terms of creativity and newness.

Student convenor Sudeep Shenoy welcomed the gathering.

Staff convenor Laxmi Shenoy, registrar Prof A M Narahari, head of department Vishal Nayak and others were present.

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News Network
November 11,2024

Udupi, Nov 11: A traveller reportedly lost ₹4.1 lakh after attempting to book a cab online in Udupi. 

At around 1:30 PM on November 7, the man from West Bengal searched for car rentals on Google and selected a website named "Shakti Car Rentals." Shortly after, he was contacted by someone claiming to be "Rohit Sharma," who directed him to pay a registration fee of ₹150 on the site.

After unsuccessful payment attempts via both his Canara Bank debit card and SBI credit card (without receiving an OTP), "Rohit Sharma" instructed him to pay the driver directly. But at 1:47 PM, he received messages showing deductions of ₹3.3 lakh from his SBI credit card and ₹80,056 from his Canara Bank debit card, totaling ₹4.1 lakh.

The complainant alleges fraud through a deceptive link disguised as a booking token fee. A case has been registered at Udupi Town Police Station.

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News Network
November 5,2024

Mangaluru: Pilikula Biological Park has welcomed several exotic species, including a six-year-old Asiatic lion, a wolf, two gharial crocodiles, and four rare birds (two silver pheasants and two yellow-golden pheasants), as part of an animal exchange programme with Nandankanan Zoological Park, Odisha. The exchange was approved by the Central Zoo Authority, marking a major addition to Pilikula Zoo's growing collection.

Animal Exchange Details

Park Director H Jayaprakash Bhandary provided insights into the exchange programme. In return for the new arrivals, Pilikula Zoo will send four dholes (wild dogs), four rare reticulated pythons, two Brahminy kites, three Asian palm civets, and two large egrets to Nandankanan Zoo. Notably, all animals sent from Pilikula were born in the zoo, showcasing the zoo's success in breeding rare species.

Purpose of the Exchange

The animal exchange programme serves multiple purposes, including providing companions for solitary animals and preserving pure bloodlines. Pilikula Zoo already houses three lions, and the new male Asiatic lion was introduced as a companion. Since the number of Asiatic male lions in Indian zoos is relatively low, the zoo sourced this lion from the distant Nandankanan Zoological Park.

Care During Transport

To ensure the animals' safety and well-being during the 2,000-kilometre journey — the longest distance covered in Pilikula’s animal exchange history — two veterinary officers and eight caretakers from Nandankanan accompanied the animals. Both zoos will share equal responsibility for the care of the exchanged animals.

Future Animal Additions and Revenue Boost

Pilikula Biological Park, home to approximately 1,200 animals, birds, and reptiles, is one of India’s 18 large zoos. Discussions are ongoing for future exchanges with other prominent zoos, including Chhatbir Zoo in Punjab, Byculla Zoo in Mumbai, and the Madras Crocodile Bank. The zoo also plans to introduce rare species like the Anaconda and the Humboldt penguin, for which special enclosures will be built, thanks to donor contributions.

The addition of these rare animals and birds is expected to boost the zoo’s revenue, helping it become self-sustaining, Bhandary said.

Quarantine and Public Display

Before being introduced to the public, the new arrivals will spend around 15 days in a quarantine ward to adapt to the local environment. They will receive necessary vaccinations and treatments during this period, after which they will be displayed to visitors.

Record-breaking Exchange

This animal exchange marks a significant achievement for Pilikula Zoo, with the animals being transported over approximately 2,000 kilometres from Nandankanan Zoological Park. This sets a new record, surpassing the previous longest exchange with Udaipur Zoo in Rajasthan, which was around 1,700 kilometres.

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News Network
November 18,2024

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Mangaluru: A 14-year-old boy, Subodh, tragically lost his life after being struck by lightning while sitting outside his home in Kedila village, Bantwal taluk, on Sunday evening.

The incident occurred around 5:30 PM while Subodh, an 8th-grade student at Kalladka Shriram High School, was seated outside his house. Lightning struck him, leaving him unconscious. 

Family members rushed him to a nearby clinic and later to a private hospital in Puttur, where doctors confirmed his death upon arrival.

The boy's body was sent to Puttur Government Hospital for a post-mortem.

Tahsildar Archana Bhat has directed revenue officials to assist the grieving family. Vitla Revenue Inspector Prashanth Shetty, Village Administrative Officer Anil Kumar, Kedila Panchayat President Harish Valtaje, and panchayat members visited the family to offer their condolences and support.

This heartbreaking incident highlights the unpredictability of nature’s fury, leaving a community mourning the untimely loss of a young life.

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