Lionel Messi leads Saudi tourism campaign to attract India, China, Europe

News Network
January 29, 2024

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Riyadh: Saudi Arabia's national tourism brand, 'Saudi, Welcome to Arabia,' has initiated a new global marketing campaign starring Lionel Messi, the international football icon and Saudi Tourism Ambassador.

The "Go Beyond What You Think" campaign, targeting key markets in Europe, India, and China, aims to challenge common misconceptions about Saudi Arabia and showcase its vibrant cultural transformation.

Audiences are invited to discover Saudi Arabia's diverse experiences and share their positive memories using the bilingual hashtags #ShareYourSaudi and #السعودية_بعيونك on TikTok and other social channels.

Spanning three months, the campaign includes TV, social media, digital, and OTA strategies.

It's part of Saudi Tourism's ongoing efforts to broaden perspectives and bridge cultures through tourism, in line with the UN Tourism's 'Tourism Opens Minds' Initiative.

Lionel Messi, a frequent visitor to Saudi Arabia, endorses the campaign. It features a hero video where Messi breaks down metaphorical 'walls' of misconceptions, highlighting Saudi's diverse landscapes and vibrant culture.

The campaign also celebrates the achievements of Saudi women in various fields and promotes Saudi's open culture.

The video showcases Saudi’s diverse locations, weather and terrain — from the pristine waters of the Red Sea to the lush green mountains in Aseer, snow covered Tabuk, the coastal city of Jeddah and Riyadh, the bustling capital.

In celebration of Saudi’s activities and attractions, the Messi campaign highlights the Diriyah E-Prix, Riyadh Season’s theme park rides, Al Ula’s hot air balloon flights and MDL Beast music events.

The campaign also places a spotlight on Saudi’s open and welcoming culture and the importance of inspiring young Saudi women to reach their full potential.

Messi celebrates the Saudi women who have been trailblazers in their fields and leading Saudi’s cultural transformation such as the Saudi Women’s National football team, motorsport athlete Dania Akeel, DJ Cosmicat, and Rayyanah Barnawi, the first Saudi woman in space.

Saudi Arabia is marking its sunny Winter Season with 17,000 events, including Riyadh Season, Jeddah Season, and Diriyah Season, alongside notable events like the Saudi Cup and the AlUla Arts Festival.

The campaign launch precedes Messi's return to Saudi Arabia for two matches with Inter Miami against Al Nassr and Al Hilal.
 

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News Network
May 13,2025

A new chapter is unfolding for football in Mangaluru as the football ground adjacent to Nehru Maidan receives a modern artificial turf, with completion expected by the end of May. This long-awaited upgrade promises to significantly enhance the playing experience for both budding and seasoned footballers in the region.

The project, spearheaded by Mangaluru Smart City Limited (MSCL), involves laying synthetic turf across the 90,000 sq ft ground at a cost of ₹2.5 crore. Equipped with efficient drainage systems, the revamped ground will support uninterrupted play throughout the year, regardless of weather conditions.

“This is a long-pending demand of the football community here,” said D.M. Aslam of the Dakshina Kannada District Football Association. “We expect the turf work to be completed in the next two weeks. Currently, around 150 children practice regularly at the ground, and we anticipate that number to rise once the new surface is open.”

MSCL General Manager (Technical), Arun Prabha K.S., noted that while the project had been planned for some time, groundwork officially began after last year’s monsoon league concluded in August. “Once completed, this facility will be a full-fledged synthetic turf suitable for training, local tournaments, and league matches,” he said.

With the inauguration expected soon after the final touches are completed, the new astro turf is set to elevate the city’s football infrastructure and serve as a springboard for talent development across the district.

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coastaldigest.com news network
April 30,2025

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Mangaluru, April 30: The Netravati bridge at Jeppinamogaru, which had been closed for repair works since March 19, is set to reopen for vehicular traffic from May 2, police commissioner Anupam Agrawal announced.

Officials from the National Highways Authority of India (NHAI) confirmed that the bridge repairs are now complete. A new bearing has been installed in one of the bridge’s pillars, and all necessary structural maintenance has been carried out. Currently, the concrete curing process is in its final stages and is expected to conclude within the next two days, paving the way for the bridge to reopen as scheduled.

The closure of the old Netravati bridge had led to severe daily traffic congestion, as vehicles were diverted to the newly constructed parallel bridge on National Highway 66, where two-way traffic was temporarily permitted. Traffic jams were especially intense during peak morning and evening hours, causing vehicle queues that often stretched from Pumpwell and Kallapu to the Thokkottu flyover. Even emergency vehicles faced difficulties navigating through the gridlock.

To manage the situation, light vehicles heading towards Deralakatte and Konaje — or traveling towards Mangaluru from these areas — were diverted via the Harekala-Pavoor bridge. However, this alternate route also witnessed significant congestion during rush hours. As a result, many commuters, especially those traveling from Thokkottu, Talapady, and Kerala, were forced to start their journeys at least an hour earlier than usual.

The public had been urging authorities to expedite the repair works to ease traffic woes. With the bridge now ready to reopen, commuters can expect a significant improvement in traffic flow along the busy corridor from May 2 onward.

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News Network
May 8,2025

US President Donald Trump says he is willing to reach an agreement with Iran that allows Washington to “blow up” Tehran’s nuclear energy facilities.

“It’s that simple,” he said during an exchange with conservative radio host Hugh Hewitt, on Wednesday.

“I would much prefer a strong, verified deal where we actually blow them up…,” Trump said, referring to Iran’s nuclear facilities.

Deal’s outcome: Either ‘Nice aggression’ or ‘vicious aggression’

The 78-year-old former president added that there were only two possible outcomes, namely “blowing them up nicely or blow them up viciously.”

This is not the first time, Trump and other American officials have urged “total dismantlement” of Iran’s nuclear energy program. The US president had last made the insistence during comments on the NBC's "Meet the Press" program.

Observers said such statements underline the US administration's continued aggressive approach towards the Islamic Republic and its nuclear energy program.

The adversarial standing comes while Washington and Tehran have been engaging in indirect talks since March. The talks’ initiation marked drawn-out absence of such engagement between the two sides that had been caused by Washington’s illegal and unilateral withdrawal from a historic nuclear deal between Tehran and others in 2018.

Most recently, Trump’s regional envoy Steve Witkoff said, “The president wants to see this solved diplomatically if possible, so we’re doing everything we can to get it going."

Trump’s remarks, though, diagonally contradict Witkoff’s statement about the president’s alleged interest in a diplomatic solution.

Trump also said potential American aggression against Iran’s nuclear sites had to result in “de-nuking them.”

The US and its allies have for long been trying to accuse the Islamic Republic of pursuing “nuclear weapons,” despite the country’s repeated avowal not to either pursue, develop, or stockpile such weaponry as per moral and religious imperatives.

Tehran’s peaceful nuclear policy has been verified unexceptionally by the International Atomic Energy Agency (IAEA) which has never found any indication of such pursuit, as it has put the country's nuclear activities under the most extensive investigative processes compared to any other member of the United Nations nuclear agency.

The Western narrative, though, has been used extensively to try to justify escalating sanctions, military threats, and covert operations targeting Iran and its nuclear infrastructure.

Nevertheless, the Islamic Republic has invariably vowed to deal effectively with attempts on the part of the US, its allied states, or proxies at engaging in military adventurism against the country.

The assertion was last reiterated by Amir Saeid Iravani, Iran's permanent ambassador to the United Nations, who underscored on Monday that the country would unquestionably defend its sovereignty against any threat or use of force.

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