Urgent need to increase sales, marketing channels for women entrepreneurs in Bengaluru to scale up their businesses: Study

News Network
August 22, 2020

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Bengaluru, Aug 22: There is an urgent need "to increase sales and marketing channels" for women entrepreneurs in Bengaluru to run and scale up their businesses, and make them finance ready so that they can access capital, according to a study.

The study report released by Global Alliance for Mass Entrepreneurship (GAME) and consulting firm Sattva also noted that there has been a sharp decline in their revenues due to COVID-19.

"The study finds that for women entrepreneurs in Bengaluru, to run and scale their businesses, there is an urgent need "to increase sales & marketing channels and make them finance ready" so that they can access capital. While women entrepreneurs in the region face formidable challenges, the combination of new market platforms, peer-support networks, capital will make women entrepreneurs a force to reckon with before the end of the decade," read the release by GAME.

The majority of the research participants were middle-aged, educated women entrepreneurs from lower-to-middle income households.

The purpose of the study across priority sectors like food, apparel, health and wellness and education in Bengaluru is to build a nuanced understanding of women-owned small businesses and to ensure that efforts made to enable growth are mapped to the differing needs of the segment.

At a time when COVID-19 has disrupted businesses across the world, women entrepreneurs in Bengaluru bear the brunt too as their revenues dipped by 60-80 per cent due to the pandemic, the study pointed out.

For all entrepreneurs, COVID has reduced their revenues by 60-80 per cent, the report highlighted. The study identified them into Solopreneurs (64 per cent) and Nanopreneurs (36 per cent). Solopreneurs are entrepreneurs who run their businesses on their own i.e. they do not hire paid employees or workers while Nanopreneurs employed at least 1 worker apart from themselves.

Of the interviewed entrepreneur pool, Strivers (Nanopreneurs earning less than Rs 60,000 a month and having grown their teams for business expansion) had an 80 per cent decline in revenue due to reduced customer footfall, the report underlined.

As per the study, 53 per cent of the participants had their monthly household income below Rs 50,000, 84 per cent women entrepreneurs use personal savings for capital needs and also tend to rely on friends and family, 97 per cent of the women entrepreneurs hired less than 5 paid employees/workers and 67 per cent entrepreneurs had been running their businesses for under 5 years.

Formalization is higher among nanopreneurs with 78 per cent of them having registered businesses versus 27 per cent solopreneurs.

The study pointed out that with limited financial literacy, 80 per cent of Seekers either maintain rough books of accounts or do not maintain any books while 46 per cent of Aspirants were able to make pivots in their business post-COVID by working on strengthening their online presence during this time.

"Nanopreneurs sub-segments - Strivers who employ between 1-5 people with business monthly revenue of less than Rs 60000 and Achievers with business monthly revenue between than Rs 60,000 and Rs 2,00,000. Nanopreneurs sub-segments - Strivers who employ between 1-5 people with business monthly revenue of less than Rs 60000 and Achievers with business monthly revenue between than Rs 60,000 and Rs 2,00,000," read the release.

A few findings of the Study have helped understand that there is a need to immediately help women entrepreneurs transition from building businesses using personal savings/borrowings to small sized affordable finance to expand the reach of their business, read the release.

Talking about the study, M Srinivas Rao, CEO, GAME said, "GAME's mission is to catalyse 10 million mass entrepreneurs in India by 2030, half of whom will be women. Our study in Bengaluru focused on the four sectors of Food, Apparel, Healthcare and Education that typically have more women entrepreneurs compared to other sectors."

"Noticeably, even across these four sectors, only 15% are women-owned and of these only, 4% employ greater than 5 people. This shows that we have a long way to go. The Study reinforces the sentiment that while women in Bengaluru have many opportunities to build entrepreneurial ventures, the ecosystem lacks in supplementing them with the adequate resources, infrastructure and freedom," he said.

Dr Rajeswari Ranganathan, President, Association of Women Entrepreneurs of Karnataka (AWAKE) said that Financial Literacy and Awareness, Technology and Digital Literacy and Nurturing of an entrepreneurial mindset are key areas of support for all categories of women entrepreneurs.

Aarti Mohan, Co-founder and Partner at Sattva Consulting said that COVID's impact has made lack of access to affordable credit, more so for women entrepreneurs, a central issue.

"Gendered factors in access impede these women entrepreneurs from applying to formal credit. The need of the hour is to bring them under a formal and affordable credit system to help them scale their business," she said.

"With COVID severely affecting businesses, women entrepreneurs need to relook at their business models. As an immediate recourse keeping in line with the new normal, they should be looking at online channels like social media and eCommerce platforms to sustain business. In the mid-to longer term, women need to access more government schemes and stimulus including financial assistance to recover from their negative cash flow," she added.

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Agencies
May 14,2025

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At least 56 Palestinians have been killed in Israeli strikes on the Gaza Strip after the regime's prime minister Benjamin Netanyahu announced the military would enter the war-battered territory "with full force".

Medical sources said at least 50 people have been killed in the Jabalia refugee camp in northern Gaza since dawn Wednesday.

The heavy airstrikes have also left more than 100 people injured, with several houses being targeted and collapsed on their residents.

Another four people were killed in a strike on the southern city of Khan Yunis, civil defense spokesman Mahmud Bassal said.

The ferocious aggression came after the release of Israeli-American Edan Alexander, who had been in Hamas captivity since October 2023, offered a brief pause in the war on Gaza on Monday.

But the strikes resumed amid fierce new criticism of Israel's tactics in the war.

"In the very coming days, we are going in with full force to complete the operation," Netanyahu was quoted as saying in a statement released on Tuesday.

"There will be no situation where we stop the war. A temporary ceasefire might happen, but we are going all the way," he added.

His remarks came after UN relief chief Tom Fletcher called on the UN Security Council to take action "to prevent genocide" in Gaza as he gave a scathing account of Israel's aggression in the territory. 

"Will you act -- decisively -- to prevent genocide and to ensure respect for international humanitarian law?" he said to UN ambassadors in New York.

Late Tuesday, the Israeli military urged civilians in several parts of northern Gaza to evacuate after it intercepted "two projectiles" fired from the territory. 

The armed wing of Hamas ally Islamic Jihad claimed responsibility for rocket fire into Israel, which has been rare in recent weeks. 

In Paris, President Emmanuel Macron said in critical remarks not typical of France that Netanyahu's actions in blocking aid to Gaza were "shameful".

Meanwhile, Russia, China and the UK have rejected Israel’s plans for distributing aid in Gaza, instead urging Tel Aviv to lift its two-month blockade on the territory.

Since the Israeli military broke a two-month ceasefire agreement with the Palestinian resistance movement Hamas in mid-March, the occupying entity has blocked the entry of all humanitarian aid, including medicine, fuel, and food supplies into Gaza, drastically worsening the humanitarian crisis in the territory, where even clean water is critically scarce.

Dozens of people, mostly children, have died from starvation. Since the aid blockade began on March 2, at least 57 children have reportedly died from the effects of malnutrition, according to the Ministry of Health.

“People are trapped in this cycle where a lack of diversified food, malnutrition and disease fuel each other,” WHO’s representative in the Occupied Palestinian Territory Dr. Rik Peeperkorn said.

“This is one of the world’s worst hunger crises, unfolding in real time,” he added.

According to a World Bank report, the current crisis in Gaza has now made nearly all of its population almost entirely dependent on humanitarian aid due to prolonged war and blockade.

Nearly all of Gaza’s population of 2.3 million has been displaced, often multiple times, since the regime launched its genocidal war on the territory in October 2023.

Over 52,900 Palestinians have been killed in Gaza in the brutal Israeli onslaught since October 2023, most of them women and children.

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News Network
May 8,2025

New Delhi: The government is briefing an all-party meeting on Thursday on the success of "Operation Sindoor" and its aftermath, as top government functionaries and opposition leaders met for a second time in a fortnight amid rising tensions between India and Pakistan following the Pahalgam terror attack on April 22.

Union ministers Rajnath Singh, Amit Shah, S Jaishankar, J P Nadda and Nirmala Sitharaman represented the government, while Rahul Gandhi and Mallikarjun Kharge from the Congress, Sandip Bandyopadhyay of the Trinamool Congress and DMK's T R Baalu were among the leading opposition figures in the meeting.

Other opposition leaders included Ram Gopal Yadav of the Samajwadi Party, Sanjay Singh of the AAP, Shiv Sena (UBT)'s Sanjay Raut, NCP (SP)'s Supriya Sule, BJD's Sasmit Patra and CPI(M)'s John Brittas.

JD(U) leader Sanjay Jha, Union minister and LJP (Ram Vilas) leader Chirag Paswan and AIMIM MP Asaduddin Owaisi were also part of the meeting.

Parliamentary Affairs Minister Kiren Rijiju said the government wanted to brief all parties on "Operation Sindoor".

In retaliation for the Pahalgam terror attack, Indian armed forces carried out missile strikes early Wednesday on nine terror targets in Pakistan and Pakistan-occupied Kashmir, including the Jaish-e-Mohammad stronghold of Bahawalpur and Lashkar-e-Taiba's base Muridke.

The military strikes were carried out under 'Operation Sindoor' two weeks after the massacre of 26 civilians in Jammu and Kashmir's Pahalgam.

The government had earlier called an all-party meeting on April 24 to brief leaders on the attack.

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News Network
May 14,2025

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Border Security Force (BSF) jawan Purnam Kumar Shaw who was in Pakistan’s custody since April 23, has been handed over to India. The BSF said in a statement that Shaw was handed over to India at 10:30 am through the Attari border check post in Amritsar. 

BSF stated that Shaw is being debriefed after his handover. 

The handover was conducted peacefully and in accordance with established protocols, said the force. 

"With the consistent efforts of BSF through regular flag meetings with Pakistan rangers and through other communication channels, the repatriation of BSF constable has become possible," said BSF. 

Shaw, a jawan of the 182nd Battalion, was detained by the Pakistan Rangers after he inadvertently crossed the International Border near Punjab’s Ferozepur. 

The jawan on duty was stationed near the border fence. He was in uniform and was carrying his service rifle, when he moved towards a shaded area for some rest. In doing so, he had crossed into Pakistani territory, where he was apprehended by the Pakistani Rangers. 

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