Led by the 7UP dance entourage, the journey of 7UP 'Dance On' 2013, ended on a high note with the announcement of the 'Dance On' finale winners SNV Crew. Screened by the 7UP celebrity judges STR, Allu, Puneeth Rajkumar and Vedhicka the 7 teams unbottled an infectious enthusiasm and passion for dance, setting the stage on fire.
Considering dance is the most spontaneous manifestation of feeling UP, 7UP 'Dance On' truly brought alive 7UP's emotional connect with its consumers.
The talented members of the winning team SNV Crew were awarded a prize of Rs. 21 Lakhs. First runners up 'Sizzling Guyz' received 15 lakhs, second runners up, 'Strangers Crew' and Arrow Cochin received 7 lakhs each and the remaining 3 teams, Sagar Guys, BFAB, Limitless Chaitanya got 2 lakhs each.
Dance aspirants from all walks of life including students, working professionals and even specially-abled individuals unleashed the dancer within themselves and spread the fizz of UPtimism with their vivacious dance moves.
The first round of city auditions across South India began in February. A total of 32 teams from Karnataka, Kerala and Andhra Pradesh and 28 teams from Tamil Nadu, danced-off against each other at the inter-state auditions on April 24 in Bangalore and April 26 in Chennai. A total of 7 shortlisted teams each from Bangalore and Chennai competed at the semi-finals in Chennai on May 13. Finally, the 6 best teams danced their way to fame, cash prizes and a place in the finale along with a wild card entrant who got the maximum votes for their performance video uploaded on the 7UP website www.ifeelup.in.
Speaking about 7UP 'Dance On', Ms. Ruchira Jaitly, Category Director – Flavours, PepsiCo India said, 7UP 'Dance On' is a great platform for aspirants in South India who are passionate about dance. With around 6,328 individual entries from the South, 7UP 'Dance On' was a powerhouse of amazing talent and energy.
7UP Brand Ambassador and Kannada Superstar Puneeth Rajkumar said “Truly the 7UP 'Dance On' finale was a electrifying and deeply touching as I expected it to be .The showcase of fresh talent from all over South India was refreshing.
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