Mangalore, Sep 12: Amway India Enterprises, a subsidiary of Amway Corporation based in Gurgaon, India refurbished its'Dynamite' range of men's grooming products with the launch of two new products – Dynamite whitening cream and face wash for men.
Unveiling the enhanced range here on Wednesday, Sujay Bose, Associate vice-president (South) of Amway India said that the market in India for men's grooming products had increased by 21 percent in 2012, and was expected to increase by a CAGR of 11 percent by 2016.
The entire range of Dynamite grooming products for men comprises of eight products including new Dynamite whitening cream and face wash formulated with Lumiskin, TriActiva complex, lemon and cucumber extracts and sunscreen agents (SPF 15), he said.
He said that with a growth rate of 23 percent, Karnataka was the sixth largest market for Amway India. With abundant growth opportunity, the new office in Mangalore is a strategic move to generate more business and ensure better service for Amway distributors in and around Dakshina Kannada and Udupi districts, he said.
He added that a new wholly owned manufacturing plant was in the process of being constructed at Nilakottai in Tamil Nadu, which would be functional in 2015.
Sudeep Sengupta, Head of Corporate Communications and CSR, Amway India, Anitha Rao, Associate Corporate Communications Manager, Amway India (South) were present on the occasion.
Comments
Add new comment