Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
March 27,2024

IPLbettingsuicide.jpg

Bengaluru: Darshan Babu is an engineer who is fond of betting on cricket matches and has been placing major bets on Indian Premier League (IPL) games since 2021. He often borrows money after losing a bet, or to place one when he is short on funds. His 23-year-old wife, tired of the constant harassment by creditors, died by suicide.

Ranjitha was found hanging at her home in Karnataka's Chitradurga on March 18. According to the family, Darshan had racked up a debt of over Rs 1 crore.

He worked as an assistant engineer in the Minor Irrigation Department at Hosadurga and had been ensnared in the realm of IPL betting from 2021 to 2023. This took a major toll on the couple's finances. Allegedly, he had borrowed over Rs 1.5 crore to place bets after his luck ran out and he lost all his money. While he managed to return Rs 1 crore, cops say that he still has a pending loan of ₹ 84 lakh.

Ranjitha married Darshan in 2020. She realised the truth about Darshan's involvement in betting in 2021, claims her father Venkatesh.

In his complaint, Venkatesh said that his daughter was extremely distressed due to the constant harassment by moneylenders and this led to her suicide. He has also named 13 men who had allegedly lent the money.

He said that his son-in-law was lured into betting with a promise of quick money.

"He (Darshan) was not willing to get into betting, but the suspects forced him saying it was an easy way to get rich. They promised to finance his betting activities against some blank cheques as security," he said.

Cops during their investigation found a suicide note, where she detailed the harassment they faced. Darshan and Ranjitha have a two-year-old son.

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