Tanishq withdraws interfaith family ad after ‘love jihad’ allegation, sparks fresh debate

Agencies
October 13, 2020

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New Delhi, Oct 13: Jewellery brand Tanishq on Tuesday withdrew its ad showing an interfaith family following a sharp backlash on social media with some accusing the company of promoting love jihad' and fake secularism'

The company's move prompted intense debate on social media and elsewhere, just as the ad to promote its jewellery collection Ekatvam (oneness) had deepened faultlines since its release last week.

The 43 second commercial, which led to the hashtag #BoycottTanishq trending on Twitter, shows a pregnant woman being led to her bridal shower, a Hindu custom called godh bharai', by a woman who viewers later realise is her mother-in-law.

The young woman, in a sari and bindi, addresses the older one, in a salwar kurta and a dupatta covering her head, as Ma' and asks, But you don't celebrate this custom? The mother responds with a gentle, The tradition of keeping daughters happy is there in every home. Setting the scene of a composite family, a woman in a hijab, people in saris and a man in a skullcap can be seen in the backdrop.

The description of the video on YouTube read: She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don't. A beautiful confluence of two different religions, traditions, cultures."

The commercial opened the floodgates of debate and trolling with a flurry of tweets demanding a ban on the advertisement and a boycott of the brand, a Tata product.

Tanishq first disabled comments and likes/dislikes on its ad on YouTube, and on Tuesday withdrew the video altogether. No reasons were given for dropping the ad. Tanishq has not yet responded to PTI's request for a response or issued a statement.

The removal of the ad led to fresh debate on Twitter with several people, including Congress MP Shashi Tharoor, writer Chetan Bhagat and actor Swara Bhasker calling out the trolls.

"So Hindutva bigots have called for a boycott of ?@TanishqJewelry for highlighting Hindu-Muslim unity through this beautiful ad. If Hindu-Muslim ekatvam irks them so much, why don't they boycott the longest surviving symbol of Hindu-Muslim unity in the world -- India?" tweeted Tharoor.

His party colleague Abhishek Singhvi joined him.

"Those boycotting the Tanishq ad don't like seeing daughter in law(s) happy around mother in law's. You have seen too many soaps & too much prime times news," tweeted Singhvi.

Two States author Bhagat said the company should not get bullied.

As a TATA group company, expected #Tanishq to be fairer and braver. If you have done nothing wrong, if you have shown something beautiful about our country, don't get bullied. Be Indian. Be strong, he said.

Actor Swara Bhasker was also critical and put out a caustic tweet saying, Such a large company, such a weak spine.

"TBH, reacting to paid twitter trends and manufactured outrage is just myopic. The ad was lovely. Standing by it would have made 'em cooler, foresighted and balsy. But alas #tanishq," added her colleague Richa Chadha.

Blogger and writer Richa Singh came out in the company's support, saying those preaching that Tanishq should not have withdrawn the ad obviously don't own jewellery shops.

In a hooligan environment like the present they will first protect their employees' and business interest and then think about your inquilab. So please, drop it, she tweeted.

The polarisation was evident right since October 9 when the ad was first released with many people slamming Tanishq for projecting fictional interfaith union and promoting love jihad', a reference to an alleged campaign by Muslims to convert Hindu girls in the guise of love. And many others lauding it for showing a syncretic, harmonious India.

"Tanishq jewellery's 'Ekatvam' series' ad projects a fictional 'interfaith' union, a Muslim family, a Hindu daughter-in-law being allowed to do a Hindu ritual. Nothing but promotion of love jihad #BoycottTanishq," tweeted former IAS officer and author Sanjay Dixit.

BJP leader and former MP Geetha Kothapalli described the ad as bizarre, highly objectionable and normalising #LoveJihad .

I want to know who directed this Ad and who wrote? Pull this AD down #BoycottTanishq," she said on Twitter.

"Why are you showing a Hindu "daughter in law" to a Muslim family and glorifying it? Why don't you show a Muslim daughter in law in your ads with a Hindu family? Look like you are promoting #LoveJihad & favouring a particular Faith only...," said another Twitter user, Sharma Khemchand.

As the clamour for the boycott of Tanishq grew, there were many who came out in its support. Many kudos came its way for "not shying away from addressing one of the biggest divides" in the nation.

Journalist and columnist De posted a tweet with the hashtag #downwithbigotry'. "Good for you @TanishqJewelry. If only we had more ads like this sensitive and brilliant one promoting love between different communities, India would be a far better place for all. Shame on trolls," she said.

Some used humour to dispel the tension.

"People are trending #BoycottTanishq as if they buy jewelry from them on daily basis," tweeted @sandeep90s.

"Thank you for making us notice the beautiful #tanishq ad dear trolls!" tweeted @shaminaaaa.

It is not the first time that Tanishq has broken stereotype and challenged societal norms with its ad.

In 2013, it promoted remarriage in an ad made by Lowe Lintas. However, back then the commercial didn't attract any controversy and was widely appreciated.

The agency received plaudits this time too.

"Good on you, @TanishqJewelry and @MLLintasGroup for making the ad for Ekatvam. It must NOT have been an easy call to take, you will probably lose some business, but you did the right thing by not shying away from addressing one of the biggest divides in this nation#tanishq," tweeted @iSrikanth.

Last year, Surf Excel was severely criticised for an ad showing Hindu-Muslim unity.

The detergent brand, known for its tagline daag acche hai', was subjected to the '#Boycott Surf Excel' trend on Twitter. Its Holi ad featured two children, a Hindu girl and a Muslim boy. The girl dressed in white is seen riding a bicycle and challenging neighbourhood kids to splash colour on her. It is later revealed that she did so to protect her Muslim friend who had to go to the mosque for prayers.

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News Network
April 30,2024

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US fast-food chain KFC has been forced to close over 100 restaurants in Malaysia over a pro-Palestine boycott of the company.

The Straits Times reported on Monday that the American restaurant chain specializing in fried chicken had to reduce its operations across Malaysia, mostly in north-eastern Kelantan state, following calls for a boycott of the company amid protests over the US government’s backing of the Israeli regime in its genocide of the Palestinians in the besieged Gaza Strip.

Nearly 80 percent, or 21 KFC outlets, in Kelantan state stopped their operations, followed by 15 outlets in Johor and 11 in Selangor, the most industrialized state in Malaysia.

Citing a local Chinese-language newspaper, the Straits Times added the local franchisor of the Louisville, Kentucky-headquartered company in the Muslim-majority Southeast Asian nation, QSR Brands Holdings Bhd, is temporarily suspending operations in more than 100 KFC outlets after about half a year of boycott movement. “QSR Brands, which owns and operates the KFC fast-food franchise in Malaysia, is suspending 108 outlets nationwide.”

In this regard, chairman of the pro-Palestinian group Boycott, Divestment, Sanctions (BDS) in Malaysia, Professor Mohd Nazari Ismail, told the Singapore-based newspaper that, “KFC is not on the BDS list of targeted companies. But many Malaysians see any American fast-food operator to be related to Israel, including KFC.” The BDS has been pushing for various forms of boycott movement against Israel until it meets its obligations under international law.

KFC was also forced to shut its first branch in Algeria earlier this month, just two days after its opening, following protests over US support to Israel.

The boycott action has severely affected worldwide operations of American fast-food giants McDonald’s, KFC, Starbucks, etc., with the pro-Palestine campaign having the potential to spread further across the globe.

Boycotted US companies are either perceived by pro-Palestinians to have taken pro-Israeli stances in the genocidal war on Gaza, or have financial ties to the Israel regime and/or have made illegal investments in the occupied Palestinian lands.

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News Network
April 27,2024

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"I always wanted to be in a bar fight," said a US police official after pinning a Black man down on the ground and kneeling on his neck. The man later died at a hospital.

Ohio Police have come under intense scrutiny following the release of body camera footage showing officers pinning a Black man to the ground in a bar, reminiscent of the events that led to George Floyd's death in 2020.

The video, released by the Canton Police Department, captured the moments leading up to the death of Frank Tyson, a 53-year-old man suspected of leaving the scene of a single-car accident on April 18.

In the footage, officers are seen confronting Tyson inside a bar, where an altercation quickly ensues. Despite Tyson's pleas for help and his repeated cries of "I can't breathe," officers wrestle him to the ground and handcuff him, with one officer applying pressure to his back near his neck while saying, "You're fine." 

Tyson continues to plead for relief while lying on the floor. After several minutes, officers notice his lack of responsiveness and proceed to administer CPR. Paramedics arrive on the scene and transport Tyson to a local hospital, where he later dies.

In the body cam footage, one police officer can be heard bragging about how he always wanted to be in a "bar fight" with one of the patrons of the establishment. 

The circumstances surrounding Tyson's death draw chilling parallels to George Floyd's fatal encounter with Minneapolis Police in 2020 which sparked global outrage. 

The officers involved in Tyson's case, identified as Beau Schoenegge and Camden Burch, have been placed on administrative leave pending an investigation by the Ohio Bureau of Criminal Investigation. 

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News Network
April 29,2024

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Congress leader Pawan Khera on Monday, April 29, shared a letter purportedly written by BJP leader Devaraj Gowda to the Karnataka state president of the saffron party expressing concern about the pendrive containing sleazy videos of JD(S) leader and Lok Sabha MP Prajwal Revanna.

The letter was apparently written on December 8, 2023.

The letter, written in Kannada by the Hassan BJP leader states that 2,976 clips were already with Congress leaders and would be ammo for the grand old party during the Lok Sabha elections. The letter also states that if Revanna is allowed to contest under the NDA banner, it is likely to negatively impact the BJP's image in the state.

Sharing this letter, Khera launched an attack on the BJP, asking why the party had chosen to enter into an alliance with JD(S) despite knowing about the pendrive. He also questioned the lack of action, sharing the stage with Prajwal Revanna, and asked who helped him 'escape to Germany'.

Khera also questioned PM Narendra Modi's silence on the matter. Notably, the PM has been vocal about women suffering sexual abuse elsewhere in the country, when a leader of the opposition party has been involved. Modi attacked the TMC government over Sheikh Shahjahan's actions in Sandeshkhali, which allegedly involve sexual harassment and illegal land grabbing.

The Congress leader, however, remained confident that Modi would stay mum on the Hassan sex scandal issue.

"Modi ji will be in Karnataka the entire day today. I can guarantee that he won’t find the courage to utter even a single word on this horrific case in the state wherein his alliance’s politician went around recording thousands of sex videos of several women in his pen drive, and has now absconded abroad!," Khera said on X (formerly Twitter).

While Karnataka CM Siddaramaiah has ordered a special probe into the incident, the JD(S) has distanced itself from Prajwal with H D Kumaraswamy saying that while he wanted to wait for facts to come out after the probe, there was no question of forgiving someone who had committed a crime as per the law.

A sexual harassment and stalking case has been filed against former Karnataka Minister H D Revanna and his son Prajwal, who is at the centre of the Hassan scandal.

A woman complainant said that she worked in Revanna's house from 2019 for three and a half years. During her time there, Revenna allegedly misbehaved with her, as did Prajwal, according to the woman's claims. She also claimed Prajwal sexually assaulted her repeatedly.

She also claimed the MP had used obscene language with her daughter during video calls, forcing her to block the number and quit her job.

H D Revanna is the elder son of JD(S) supremo and former PM H D Deve Gowda, and Prajwal is the party patriarch's grandson.

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