Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
December 11,2024

SDPIUdupi.jpg

Udupi: The police have booked a case against the office-bearers of the Social Democratic Party of India (SDPI) for holding 'Chalo Belagavi - Ambedkar Jatha’ without permission and thereby disrupting the movement of vehicles on national highway at Hejmadi.

The SDPI held a jatha on December 10 from 2:30 pm to 3:30 pm. According to the police, the group had unlawfully gathered near the National Highway toll gate in Hejmadi. Despite instructions from the PSI to disperse, they failed to act and disrupted the traffic on the national highway.

The police have booked case against SDPI state secretary Riyaz Kadumbu, leaders Haneef Muloor, Nooruddin Mallaru, Firoz Kanchinadka, Thoufeeq Uchila, Majeed Uchila, Ibrahim Kanchinadka and others under Sections 57, 189(2), 189(3), 281, 285 and 190 of the BNS.

About 75 to 100 people commenced a procession --without obtaining permission -- in cars and two-wheelers shouting slogans. They caused inconvenience to the vehicles moving on the national highway, police said. 

The jatha, which was launched in Udupi on December 10, is expected to cover Dakshina Kannada, Chikkamagaluru, Shivamogga, Davanagere, Haveri, Koppal, Bagalkote, Hubballi, Dharwad and reach Belagavi on December 16.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
December 17,2024

Bengaluru: In response to the rising number of Caesarean deliveries in Karnataka, Minister for Health and Family Welfare, Dinesh Gundu Rao, announced on Monday that the state government would introduce a dedicated programme next month to address this issue.

Replying to MLC Jagadev Guthedar's question in the Legislative Council, the minister revealed that Caesarean deliveries now account for 46% of total births in the state. He noted that private hospitals conduct 61% of these procedures, while government hospitals perform 36%.

The minister emphasized the necessity of preventing unnecessary Caesarean deliveries. He highlighted that some private hospitals perform Caesarean sections in 80% to 90% of cases primarily for financial gain, finding it easier compared to normal deliveries. To counteract this, the Health Department plans to launch a separate programme in January aimed at reducing such procedures.

Gundu Rao underscored the importance of mentally preparing pregnant women for normal deliveries. "We are already conducting an audit of Caesarean deliveries at every hospital to understand the necessity and rationale behind the doctors' decisions," he added.

Additionally, the minister mentioned the government's intention to provide round-the-clock maternity services at taluk hospitals to further discourage unnecessary Caesarean deliveries.

Regarding foeticide cases, the minister informed the House that in 2023-24 and 2024-25, 45 individuals were arrested for violating the Pre-conception and Pre-natal Diagnostic Techniques Act. Cases were registered in Belagavi, Kolar, Mandya, and Bengaluru Rural.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
December 10,2024

Mangaluru City Corporation Mayor Manoj Kumar issued a stern directive to GAIL Gas Limited, instructing them to immediately restore roads damaged during their ongoing gas pipeline project.

The issue, which has left motorists and residents frustrated, dominated discussions at a special meeting chaired by the mayor on Monday. Corporators unanimously criticized the delay in road restoration, with Opposition Leader Anil Kumar warning that the project should be halted if the roads remain neglected.

Corporator Naveen D’Souza pointed out that permissions granted for the pipeline project were limited to two years, yet the roadwork disruption has dragged on for over five years. He demanded criminal charges and penalties against responsible officials for the prolonged inconvenience.

Adding to the outcry, Corporator Sangeetha Nayak called for MCC engineers to inspect the affected areas, while Corporator Varun Chowta flagged a severe lack of coordination between MCC, GAIL, and Jalasiri 24x7 officials.

The mayor directed GAIL Gas Limited to submit a report within two days addressing the complaints raised. He also insisted on a detailed update on the project’s implementation to be presented at the next review meeting, aiming for a resolution to the ongoing chaos.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.