Vodafone uses Smith's ball-tampering shame in ad

Agencies
December 20, 2018

Melbourne, Dec 20: Disgraced former Australia captain Steve Smith has tied up with the local arm of Britain's Vodafone Group in an advertising campaign that leverages the nation's ball-tampering shame for marketing purposes.

Smith, along with former vice-captain David Warner and Cameron Bancroft, remains banned from international and state-level cricket in Australia as he serves out a 12-month suspension for his part in the Cape Town scandal.

Vodafone Australia's "Gutsy is calling" commercial starts with a voice overlay of Smith's tearful apology when he fronted the media upon his return home from South Africa before cutting to scenes of him playing for local club Sutherland and conducting a coaching clinic.

"Everything I dreamed of, everything I was a part of was just falling to pieces," Smith says in the commercial.

"I was in a pretty dark space. It was just about being upfront and honest and taking responsibility.

"I've certainly had some difficult days. But it's OK to be vulnerable. Everyone makes mistakes. It's about the way you respond to it that's really important."

It concludes with Smith saying: "I want to come back better than I was."

Smith has shunned interviews since returning home from South Africa in disgrace but is set to front the media on Friday before training with Sydney Sixers, a local team in Australia's 'Big Bash' Twenty20 tournament.

Smith is also banned from playing in the Big Bash, which is sponsored by Vodafone Australia.

Local media reported Smith was donating his fee for the advertisement to a local charity for men's mental health.

The advertisement -- and Smith's participation in it -- was quick to draw criticism from local media pundits and drew mixed responses on social media.

"Don't use mental illness to try and flog off some phones," 3AW radio host Justin Smith said on the Melbourne station.

"Looking at this tacky rubbish, I wonder if he's learnt anything at all."

Vodafone Australia responded to criticism from one Twitter user, saying the company was supporting Smith "in his mission to spread awareness about mental health for young Australians."

Australia, now led by Smith's replacement Tim Paine, is tied 1-1 in the current four-match test series against India ahead of the third contest in Melbourne starting next week.

Smith and Warner are suspended until the end of March, 2019.

Bancroft's ban expires on Dec. 29.

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News Network
March 27,2024

IPLbettingsuicide.jpg

Bengaluru: Darshan Babu is an engineer who is fond of betting on cricket matches and has been placing major bets on Indian Premier League (IPL) games since 2021. He often borrows money after losing a bet, or to place one when he is short on funds. His 23-year-old wife, tired of the constant harassment by creditors, died by suicide.

Ranjitha was found hanging at her home in Karnataka's Chitradurga on March 18. According to the family, Darshan had racked up a debt of over Rs 1 crore.

He worked as an assistant engineer in the Minor Irrigation Department at Hosadurga and had been ensnared in the realm of IPL betting from 2021 to 2023. This took a major toll on the couple's finances. Allegedly, he had borrowed over Rs 1.5 crore to place bets after his luck ran out and he lost all his money. While he managed to return Rs 1 crore, cops say that he still has a pending loan of ₹ 84 lakh.

Ranjitha married Darshan in 2020. She realised the truth about Darshan's involvement in betting in 2021, claims her father Venkatesh.

In his complaint, Venkatesh said that his daughter was extremely distressed due to the constant harassment by moneylenders and this led to her suicide. He has also named 13 men who had allegedly lent the money.

He said that his son-in-law was lured into betting with a promise of quick money.

"He (Darshan) was not willing to get into betting, but the suspects forced him saying it was an easy way to get rich. They promised to finance his betting activities against some blank cheques as security," he said.

Cops during their investigation found a suicide note, where she detailed the harassment they faced. Darshan and Ranjitha have a two-year-old son.

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