World championship must for Test cricket’s survival: Mike Hesson

Agencies
November 13, 2018

Mumbai, Nov 13: Former New Zealand coach Mike Hesson on Monday emphasised that the World Test Championship is “critical” for survival of the longest format of the game. As per the International Cricket Council (ICC), the nine top-ranked sides will compete in the championship with each side playing six series on a home-and-away basis against mutually selected opponents in a two-year cycle.

The cycle will begin soon after the ICC Cricket World Cup 2019, with the Ashes in England set to kick-start the event. The top-two sides will then contest in the ICC World Test Championship final in June 2021.

“Test cricket will survive as long as there is context. The World Test Championship is critical to its survival. If there is no context to matches and they just operate bilateral tours in isolation, then the relevancy will disappear over time,” Hesson told a select group of reporters here at an interaction arranged by Star Sports group of channels.

Hesson, who coached New Zealand for six years before taking over as head coach of IPL team Kings XI Punjab, stressed Test cricket even now generates a lot of interest. “People are getting scared that Test cricket is disappearing, but I think that’s not the case. There is still a high level of interest,” added the 44-year-old Hesson.

“With the World Test Championship, you know that you play eight Tests over a two-year period. Players love playing Test cricket and playing for their country, but if you add context, that leads towards a points table or final or whatever, then it has so much more meaning,” he elaborated.

Meanwhile, on his new IPL assignment, Hesson said, “It has been a big month and I am trying to get started for the auction in a few weeks’ time. “Getting to know the team around Kings XI Punjab has been an important part of the last couple of weeks. I am doing some scouting and running some trials. I have enjoyed it”.

Asked what has impressed him most in the IPL, Hesson said, “Every year the skills the bowlers bring are different. Last year we saw the knuckle ball for the first time. Before that we saw the slower bouncer. Every year we see bowlers coming up with different initiatives.”

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News Network
March 22,2024

IPL.jpg

The start of the world’s most lucrative cricket tournament in India is presenting investors with another big opportunity to cash in on the sport, months after the world’s most populous nation hosted the Cricket World Cup.

The eight-week long Indian Premier League begins March 22 for its 17th season. Since its inception, the fast-paced cricket tournament has become a corporate juggernaut to rival the National Football League in the US and the English Premier League in value.

Just as October’s Cricket World Cup boosted consumption in India for months, fans are expected to flock to restaurants, pubs and food delivery platforms over the duration of the tournament. This year’s IPL also coincides with general elections that will last for six weeks starting April 19, a period when companies are expecting higher food and drink sales as people flock to rallies and other events.

“There’s going to be a lot of spending,” said Madan Sabnavis, chief economist at Bank of Baroda. “IPL, as well as the election, gives a three-month corridor with enhanced economic activity.”

Stocks in India such as McDonald’s franchise operator Westlife Foodworld Ltd. and peer Sapphire Foods India Ltd. gained ahead of the first match on Friday, as well as hotels and beverage makers. Packaged-food companies could also stand to benefit from the IPL craze, said Sachil Bobade, an analyst at investment firm Dolat Capital Market.

The IPL ecosystem was valued at $11 billion (Rs 91,721 crores) in 2023, including the value of media rights and sponsorships, according to Indian valuation consulting firm D&P Advisory.

The league is also attracting record sums of money from sponsors and broadcasters. Conglomerate Tata Group won the title sponsorship rights of the tournament in January for a record 25 billion rupees ($300 million). Billionaire Mukesh Ambani’s media venture secured the digital streaming rights in 2022 for five years for $2.7 billion, while Walt Disney Co. paid roughly the same for TV rights.

“There was a serious amount of bidding even this year,” said Vinit Karnik, head of entertainment, esports and sports at media agency GroupM South Asia. “I see growth in IPL in double digits year-on-year,” he adds.

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