Personalised advertising, privacy are not at odds: Facebook tells Apple

Agencies
December 19, 2020

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Washington, Dec 19: Defending its personalised advertising approach, Facebook has said that it disagrees with Apples belief that personalisation and privacy are at odds.

Apple CEO Tim Cook has said in a tweet that Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first.

According to Steve Satterfield, Privacy and Public Policy Director at Facebook, personalised advertising helps people discover new products and brands, and it enables businesses of all sizes, not just the ones with the biggest budgets, to reach people who are likely to be interested in what they offer.

"We disagree: personalisation doesn't have to come at the expense of privacy. We can do both, and we can do both well," Satterfield said in a blog post.

"We've built products that lead the industry in transparency and offer settings and controls to help people manage their privacy. Our products and data policies remain the best resources to understand our data practices," he added.

With full-page ads in leading US publications, Facebook is apparently trying to convince regulators to look at Apple's privacy changes.

Earlier, Apple hit back at Facebook, saying that the tech giant stands up for its users.

Apple had earlier postponed the full enforcement of privacy practices in iOS 14 until next year after Facebook went out in public against those changes.

Satterfield said that without personalised advertising, "many new products and services would never get off the ground or would cost more, and you'd see ads that are less relevant, less timely and, therefore, interest you less".

According to an image posted by Cook, iPhone users will have the option to either allow or disallow Facebook to track their activity across other companies' apps and websites.

Satterfield said Facebook will continue to work with industry partners and invest in building new privacy technology.

"We believe that with the right controls, we can preserve the value that both people and businesses get out of personalised advertising, while respecting privacy and empowering people to control their information online," he noted.

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News Network
November 15,2024

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Union minister Amit Shah on Friday, November 15, said PM Narendra Modi will amend the Waqf Act despite opposition from leaders like Uddhav Thackeray and Sharad Pawar.

"Modi ji wants to change the Waqf Board law, but Uddhav ji, Sharad Pawar and Supriya Sule are opposing it," Shah said, addressing a rally at Umarkhed in Maharashtra's Yavatmal district.

"Uddhav ji, listen carefully, you all can protest as much as you want, but Modi ji will amend the Waqf Act," he said. Shah said there are two camps in the November 20 Maharashtra assembly polls, one of 'Pandavas' represented by the BJP-led Mahayuti and the other of 'Kauravas' represented by Maha Vikas Aghadi.

"Uddhav Thackeray claims that his Shiv Sena is the real one. Can the real Shiv Sena go against renaming Aurangabad to Sambhajinagar? Can the real Shiv Sena go against renaming Ahmednagar to Ahilyanagar? The real Shiv Sena stands with the BJP," Shah said.

"Rahul Baba used to say that his government would credit money in the accounts of the people instantly. You were unable to fulfil your promises in Himachal, Karnataka, and Telangana," he said.

Shah said the Mahayuti alliance has promised that women will get Rs 2,100 per month under the Ladki Bahin Yojana. "Kashmir is an integral part of India and no power in the world can snatch it away from us," Shah said.

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News Network
November 11,2024

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Mangaluru: In a deeply tragic turn of events, a 28-year-old woman named Ranjitha, who had recently given birth but tragically lost her newborn, ended her life by suicide on Monday. She reportedly leapt from the fourth-floor window of Lady Goschen Hospital’s luggage room.

Ranjitha, whose strength and resilience had carried her through a difficult pregnancy, was scheduled for discharge on Monday. Her journey to Lady Goschen Hospital began on October 24, when she was transferred from Karkala. She was a high-risk patient, battling both hypertension and diabetes. At the time of her admission, she was just 27 weeks pregnant.

Due to the complexities of her health, doctors made the difficult decision to perform an emergency C-section on October 30. She delivered a baby girl, premature and weighing only 960 grams. The newborn was immediately moved to the Neonatal Intensive Care Unit, where doctors did all they could. Despite these efforts, the baby passed away on November 3.

Ranjitha’s sorrow was profound. She stayed under hospital care even after her initial recovery and was preparing to go home on November 9. She had even requested a couple more days at the hospital, seeking time perhaps to cope with her unimaginable grief.

On the day of her discharge, a discharge card ready and her family eagerly waiting to take her home, Ranjitha reportedly made her way to the luggage room in the early hours. There, standing on a cot placed for patients' family members, she climbed to a window and fell from the fourth floor. Despite the attempts of another visitor to intervene, tragedy was inevitable. She was rushed to Government Wenlock Hospital, where doctors confirmed the worst—she was no more.

Dr. Durgaparasad M R, the Medical Superintendent at Lady Goschen Hospital, shared his grief and spoke of the ongoing investigation. A post-mortem is to be conducted, and the local Tahsildar will complete the necessary inquest procedures. Ranjitha’s exact reasons for taking this step are yet to be confirmed, though the weight of her recent losses paints a sorrowful picture.

If you or anyone you know is struggling emotionally, please remember that help is available. Reach out to mental health experts who can provide support and guidance. The toll-free helpline number 9152987821 is available to assist anyone in distress.

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News Network
November 7,2024

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In a significant gesture towards a smooth transition, President Joe Biden invited President-elect Donald Trump to the White House to discuss the transfer of power, following a pledge from Vice President Kamala Harris to uphold a peaceful handover.

Vice President Harris, in a heartfelt address last night, publicly acknowledged Trump’s victory and assured her full commitment to a respectful and orderly shift in governance. "Our allegiance is not to any individual but to the Constitution itself," Harris emphasized, highlighting the need for national unity and respect for democratic processes.

Reports from The Washington Post reveal that Trump’s team is already hard at work on transition plans, actively considering candidates for key Cabinet positions. For Treasury Secretary, billionaire investor John Paulson and economic strategist Scott Bessent are in the running, while Senator Marco Rubio and former acting Director of National Intelligence Richard Grenell are top contenders for Secretary of State.

Additionally, the Trump camp is eyeing influential figures for strategic roles. North Dakota Governor Doug Burgum and former primary rival Vivek Ramaswamy are rumored to be cabinet-bound, with Senator Tom Cotton potentially taking on the role of Defense Secretary. The highest priority, however, is securing a Chief of Staff, with Trump advisor Susie Wiles and Brooke Rollins among the frontrunners for this critical post.

Trump's campaign has reportedly conducted a rigorous vetting process, aimed at bringing loyalists into his administration to ensure alignment with his goals. Campaign spokesperson Karoline Leavitt confirmed that personnel selections would be announced soon, while Trump spokesperson Steven Cheung confirmed that White House transition talks are imminent.

Adding to the intrigue, there are whispers that Robert F. Kennedy Jr. might take on a prominent role in restructuring health and food safety agencies. Known for his controversial views on vaccines, Kennedy’s potential appointment is already sparking debates across the political spectrum.

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