Personalised advertising, privacy are not at odds: Facebook tells Apple

Agencies
December 19, 2020

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Washington, Dec 19: Defending its personalised advertising approach, Facebook has said that it disagrees with Apples belief that personalisation and privacy are at odds.

Apple CEO Tim Cook has said in a tweet that Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first.

According to Steve Satterfield, Privacy and Public Policy Director at Facebook, personalised advertising helps people discover new products and brands, and it enables businesses of all sizes, not just the ones with the biggest budgets, to reach people who are likely to be interested in what they offer.

"We disagree: personalisation doesn't have to come at the expense of privacy. We can do both, and we can do both well," Satterfield said in a blog post.

"We've built products that lead the industry in transparency and offer settings and controls to help people manage their privacy. Our products and data policies remain the best resources to understand our data practices," he added.

With full-page ads in leading US publications, Facebook is apparently trying to convince regulators to look at Apple's privacy changes.

Earlier, Apple hit back at Facebook, saying that the tech giant stands up for its users.

Apple had earlier postponed the full enforcement of privacy practices in iOS 14 until next year after Facebook went out in public against those changes.

Satterfield said that without personalised advertising, "many new products and services would never get off the ground or would cost more, and you'd see ads that are less relevant, less timely and, therefore, interest you less".

According to an image posted by Cook, iPhone users will have the option to either allow or disallow Facebook to track their activity across other companies' apps and websites.

Satterfield said Facebook will continue to work with industry partners and invest in building new privacy technology.

"We believe that with the right controls, we can preserve the value that both people and businesses get out of personalised advertising, while respecting privacy and empowering people to control their information online," he noted.

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News Network
November 11,2024

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Udupi, Nov 11: The Karkala town police in Udupi have arrested Krishna Naik, the sculptor responsible for installing a 33-foot Parashurama statue at Umikkal Hill in Bailur, Karkala taluk. 

Naik, the owner of Krish Art World and a resident of Bengaluru's Visvesvaraya Layout, was apprehended in Mahe, part of the Union Territory of Puducherry, for allegedly substituting a look-alike statue in place of a genuine bronze figure at the Parashurama Theme Park in Karkala.

Udupi Superintendent of Police Dr. Arun K confirmed the arrest, stating that Naik faces charges under Sections 420 (cheating) and 409 (criminal breach of trust) of the Indian Penal Code. 

This legal action followed a complaint lodged in June by Krishna Shetty, a resident of Nallur village, Karkala. Shetty claimed that Naik had received a payment of ₹1,25,50,000 from Udupi Nirmithi Kendra for the installation of a bronze Parashurama statue. However, Naik allegedly deceived the government by installing a replica instead.

The statue was unveiled on January 27, 2023, by then Chief Minister Basavaraj Bommai. Current Chief Minister Siddaramaiah has since ordered a CID investigation to probe deeper into the alleged fraud surrounding the statue's installation at the theme park.

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News Network
November 15,2024

Udupi: The Tourism Department is planning a major eco-friendly development initiative for Kamini Island, located near the Blue Flag-certified Padubidri End Point beach, aiming to attract more visitors while maintaining environmental sustainability.

Assistant Director Kumar CU emphasized that, given the island’s proximity to the Blue Flag beach, all development efforts will center around eco-friendly practices. “We are looking to enhance the Kamini River and the island’s surroundings by adding a hanging bridge, nature trails, and eco-friendly food courts offering traditional cuisine. Visitors will also be able to reach the island by pedal boats or kayaking,” he said.

The development project is estimated to cost between Rs 3 crore and Rs 4 crore. Meanwhile, the Blue Flag beach, Padubidri, continues to see a steady flow of visitors. Vijay Shetty, manager of the beach, shared that tenders for food courts and water sports have been awarded to private parties. Recently, three new coracles have been introduced, which are proving to be a hit with visitors. Additionally, three more shelters are expected to be ready by November 20.

Shetty mentioned that the beach can now accommodate between 2,500 and 3,000 visitors daily, although footfall remains lower than other district beaches due to user fees and activity restrictions. “Initially, most visitors were from Mangaluru, but now nearly 40% come from other districts, showing a shift in the visitor demographics,” Shetty noted.

To further boost tourism and promote a healthy lifestyle, a Beach Carnival is set to take place on November 23-24, featuring the National Sea Swimming Championship and a sea marathon in collaboration with the Padubidri JCI, which is celebrating its golden jubilee. Cultural events will be held at the main beach, with some sports events taking place at the Blue Flag beach. Emphasis will be placed on making all activities environmentally friendly.

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News Network
November 4,2024

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Bengaluru: In a chilling case of moral policing gone violent, three men have been arrested for the brutal murder of a 21-year-old college student at a farmhouse near Bengaluru. The accused, identified as Chandru, Nagesh, and Murali from Honnapura, allegedly killed the student, Punith, following an altercation.

Punith, a BCom student at a private college, had gone to the Chikkenahalli Farmhouse on October 26 with seven classmates, including two women, for a casual outing. According to police reports, the group was enjoying their time when the accused, all locals, became aware of the gathering.

At around 10:30 pm, the three men stormed the farmhouse and began recording videos of Punith’s female classmates, who were in the swimming pool. They verbally abused the students, questioning their presence and demanding to know who had permitted them to use the farmhouse.

When Punith protested against their actions, the situation escalated violently. He was viciously attacked with a wooden log, sustaining severe head injuries. Punith was rushed to a nearby hospital but succumbed to his injuries three days later. Another student, Likith, was also assaulted but suffered only minor injuries.

The Ramanagara Rural police have registered a case of murder against the suspects, who are now in custody. Further investigations are ongoing.

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