Personalised advertising, privacy are not at odds: Facebook tells Apple

Agencies
December 19, 2020

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Washington, Dec 19: Defending its personalised advertising approach, Facebook has said that it disagrees with Apples belief that personalisation and privacy are at odds.

Apple CEO Tim Cook has said in a tweet that Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first.

According to Steve Satterfield, Privacy and Public Policy Director at Facebook, personalised advertising helps people discover new products and brands, and it enables businesses of all sizes, not just the ones with the biggest budgets, to reach people who are likely to be interested in what they offer.

"We disagree: personalisation doesn't have to come at the expense of privacy. We can do both, and we can do both well," Satterfield said in a blog post.

"We've built products that lead the industry in transparency and offer settings and controls to help people manage their privacy. Our products and data policies remain the best resources to understand our data practices," he added.

With full-page ads in leading US publications, Facebook is apparently trying to convince regulators to look at Apple's privacy changes.

Earlier, Apple hit back at Facebook, saying that the tech giant stands up for its users.

Apple had earlier postponed the full enforcement of privacy practices in iOS 14 until next year after Facebook went out in public against those changes.

Satterfield said that without personalised advertising, "many new products and services would never get off the ground or would cost more, and you'd see ads that are less relevant, less timely and, therefore, interest you less".

According to an image posted by Cook, iPhone users will have the option to either allow or disallow Facebook to track their activity across other companies' apps and websites.

Satterfield said Facebook will continue to work with industry partners and invest in building new privacy technology.

"We believe that with the right controls, we can preserve the value that both people and businesses get out of personalised advertising, while respecting privacy and empowering people to control their information online," he noted.

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News Network
November 16,2024

Mangaluru: The Kavoor police in Mangaluru, Karnataka, have arrested three individuals from Kerala in connection with two separate cybercrime cases, including one involving extortion under the guise of a "digital arrest."

City Commissioner of Police Anupam Agrawal reported that one of the arrested individuals, Nisar, a resident of Ernakulam district, posed as a CBI officer. He allegedly threatened the complainant with arrest and extorted Rs 68 lakh. A case has been filed under sections 66 (C) and 66 (D) of the IT Act, and sections 308 (2) and 381 (4) of BNS.

In another case, the Kavoor police arrested two men, Sahil K P of Thiruvannur, Kozhikode, and Muhammad Nashath of Mappila Koyilandy, Kerala, in connection with a share trade fraud. The accused are alleged to have deceived the complainant by promising substantial profits from an investment in the stock market. Trusting the fraudsters, the complainant invested Rs 90 lakh, which was subsequently lost. A case has been registered under sections 66 (C) and 66 (D) of the IT Act, and sections 318 (4) and 3 (5) of BNS.

The accused were arrested in Koyilandi and presented before the court. The operation was carried out under the guidance of City Police Commissioner Anupam Agrawal, led by Mangaluru North Sub-Division ACP Srikanth K, Kavoor Inspector Raghavendra Byndoor, Kavoor PSI Mallikarjuna Biradara, and staff members Ramanna Shetty, Bhuvaneshwari, Rajappa Kashibai, Praveen N, and Malatesh. 

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News Network
November 15,2024

Udupi: The Tourism Department is planning a major eco-friendly development initiative for Kamini Island, located near the Blue Flag-certified Padubidri End Point beach, aiming to attract more visitors while maintaining environmental sustainability.

Assistant Director Kumar CU emphasized that, given the island’s proximity to the Blue Flag beach, all development efforts will center around eco-friendly practices. “We are looking to enhance the Kamini River and the island’s surroundings by adding a hanging bridge, nature trails, and eco-friendly food courts offering traditional cuisine. Visitors will also be able to reach the island by pedal boats or kayaking,” he said.

The development project is estimated to cost between Rs 3 crore and Rs 4 crore. Meanwhile, the Blue Flag beach, Padubidri, continues to see a steady flow of visitors. Vijay Shetty, manager of the beach, shared that tenders for food courts and water sports have been awarded to private parties. Recently, three new coracles have been introduced, which are proving to be a hit with visitors. Additionally, three more shelters are expected to be ready by November 20.

Shetty mentioned that the beach can now accommodate between 2,500 and 3,000 visitors daily, although footfall remains lower than other district beaches due to user fees and activity restrictions. “Initially, most visitors were from Mangaluru, but now nearly 40% come from other districts, showing a shift in the visitor demographics,” Shetty noted.

To further boost tourism and promote a healthy lifestyle, a Beach Carnival is set to take place on November 23-24, featuring the National Sea Swimming Championship and a sea marathon in collaboration with the Padubidri JCI, which is celebrating its golden jubilee. Cultural events will be held at the main beach, with some sports events taking place at the Blue Flag beach. Emphasis will be placed on making all activities environmentally friendly.

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News Network
November 7,2024

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In a significant gesture towards a smooth transition, President Joe Biden invited President-elect Donald Trump to the White House to discuss the transfer of power, following a pledge from Vice President Kamala Harris to uphold a peaceful handover.

Vice President Harris, in a heartfelt address last night, publicly acknowledged Trump’s victory and assured her full commitment to a respectful and orderly shift in governance. "Our allegiance is not to any individual but to the Constitution itself," Harris emphasized, highlighting the need for national unity and respect for democratic processes.

Reports from The Washington Post reveal that Trump’s team is already hard at work on transition plans, actively considering candidates for key Cabinet positions. For Treasury Secretary, billionaire investor John Paulson and economic strategist Scott Bessent are in the running, while Senator Marco Rubio and former acting Director of National Intelligence Richard Grenell are top contenders for Secretary of State.

Additionally, the Trump camp is eyeing influential figures for strategic roles. North Dakota Governor Doug Burgum and former primary rival Vivek Ramaswamy are rumored to be cabinet-bound, with Senator Tom Cotton potentially taking on the role of Defense Secretary. The highest priority, however, is securing a Chief of Staff, with Trump advisor Susie Wiles and Brooke Rollins among the frontrunners for this critical post.

Trump's campaign has reportedly conducted a rigorous vetting process, aimed at bringing loyalists into his administration to ensure alignment with his goals. Campaign spokesperson Karoline Leavitt confirmed that personnel selections would be announced soon, while Trump spokesperson Steven Cheung confirmed that White House transition talks are imminent.

Adding to the intrigue, there are whispers that Robert F. Kennedy Jr. might take on a prominent role in restructuring health and food safety agencies. Known for his controversial views on vaccines, Kennedy’s potential appointment is already sparking debates across the political spectrum.

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