Modi govt spent over Rs 3,000 crore on self-promotion ads since 2018

News Network
July 23, 2023

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New Delhi, July 23: The Narendra Modi government has spent Rs 3,064.42 crore on advertisement and publicity for its schemes and programmes since 2018-19 with print media topping the list, though the overall advertisement budget has shown a decline.

The data provided by the Ministry of Information and Broadcasting in Rajya Sabha last week showed that the government spent Rs 1,338.56 crore in print media, Rs 1,273.06 crore in electronic media and Rs 452.80 crore on outdoor publicity between 2018-19 and 2023-24 till July 13 this year.

According to the data, the overall expenditure has declined from Rs 1,179.16 crore om 2018-19 to Rs 408.46 crore in 2022-23. 

In 2019-20, the advertisement expenditure had slumbed to Rs 708.18 crore. It further declined to Rs 409.47 crore in 2020-21 and Rs 315.98 crore in 2021-22 but picked up in 2022-23. 

Between April and July 13 this year, the government has spent Rs 43.16 crore on advertisements.

An analysis of the data showed that the electronic media had a higher share of the advertisement pie in 2018-19 and 2019-20 over the print media, its share declined in the next three fiscals.

In 2018-19, the electronic media got advertisements worth Rs 514.29 crore against print media's Rs 429.55 crore. The next fiscal too saw a similar trend though the advertisement budget was cut substantially owing to Covid-19 pandemic -- electronic media got Rs 316.99 crore against Rs 295.05 crore.

However, the trend reversed in 2020-21 when print media got Rs 197.49 crore against electronic media's Rs 167.90 crore. Similarly in 2021-22, it was Rs 179.04 crore against Rs 101.24 crore and Rs 220.34 crore and Rs 155.27 crore respectively.

The first four months of this fiscal, however, showed that electronic media spent was higher -- Rs 17.37 crore against Rs 17.09 crore in print.

The expenditure on outdoor publicity has come down drastically from Rs 235.33 crore in 2018-19 to Rs 32.85 crore in 2022-23. This fiscal so far, the government has spent Rs 8.70 crore.

In his written reply to the query of Trinamool Congress' Abir Ranjan Biswas, Information and Broadcasting Minister Anurag Thakur has said that an independent third party agency, conducted an all India Survey/Impact Assessment Study of Multi-Media Campaigns executed by Central Bureau of Communication (CBC) covering 722 districts. 

"Findings of the study have been found to be very useful in planning effective communication strategies so as to ensure targeted information dissemination and last mile connectivity," he said.

In a similar but separate question by Congress' Syed Nasir Hussain, the Minister said the CBC releases campaigns relating to publicity/awareness about Government schemes/programmes keeping in view the factors like target audience, availability of budget etc. as indicated by the client ministries and departments.

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News Network
May 8,2025

New Delhi: The government is briefing an all-party meeting on Thursday on the success of "Operation Sindoor" and its aftermath, as top government functionaries and opposition leaders met for a second time in a fortnight amid rising tensions between India and Pakistan following the Pahalgam terror attack on April 22.

Union ministers Rajnath Singh, Amit Shah, S Jaishankar, J P Nadda and Nirmala Sitharaman represented the government, while Rahul Gandhi and Mallikarjun Kharge from the Congress, Sandip Bandyopadhyay of the Trinamool Congress and DMK's T R Baalu were among the leading opposition figures in the meeting.

Other opposition leaders included Ram Gopal Yadav of the Samajwadi Party, Sanjay Singh of the AAP, Shiv Sena (UBT)'s Sanjay Raut, NCP (SP)'s Supriya Sule, BJD's Sasmit Patra and CPI(M)'s John Brittas.

JD(U) leader Sanjay Jha, Union minister and LJP (Ram Vilas) leader Chirag Paswan and AIMIM MP Asaduddin Owaisi were also part of the meeting.

Parliamentary Affairs Minister Kiren Rijiju said the government wanted to brief all parties on "Operation Sindoor".

In retaliation for the Pahalgam terror attack, Indian armed forces carried out missile strikes early Wednesday on nine terror targets in Pakistan and Pakistan-occupied Kashmir, including the Jaish-e-Mohammad stronghold of Bahawalpur and Lashkar-e-Taiba's base Muridke.

The military strikes were carried out under 'Operation Sindoor' two weeks after the massacre of 26 civilians in Jammu and Kashmir's Pahalgam.

The government had earlier called an all-party meeting on April 24 to brief leaders on the attack.

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News Network
May 2,2025

Mangaluru: Dakshina Kannada district has secured the top position in Karnataka in the SSLC (Class 10) results for the academic year 2024–25, with a pass percentage of 91.12%, as announced on Friday.

In the previous academic year (2023–24), the district had ranked second in the state with a higher pass percentage of 92.12%. Despite a 1% drop in the pass rate this year, the district has risen to the top position. In 2022–23, it had ranked 17th with 89.52%.

Deputy Director of Public Instruction (DDPI) Venkatesh S Patagar attributed the district’s improved rank to several focused initiatives. Among them were the timely completion of the syllabus by December 2024 and subject-wise special classes.

Special attention was given to slow learners through dedicated support classes. The department also organized fortnightly parent meetings to track students' academic progress.

To instill discipline and a consistent study routine, schools made regular wake-up calls to students in the mornings and evenings. Other initiatives included model question paper practice, the 'Jnana Sinchana' live YouTube series, online doubt-clearing sessions, and interactive radio phone-in programs.

Students were also encouraged to attempt the 'Vijayeebhava' question paper series, developed and published by the District Institute of Education and Training (DIET), Udupi.

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Agencies
May 9,2025

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The Ministry of Defence has urged media outlets, digital platforms, and individuals to refrain from live coverage or real-time reporting of defence operations and troop movements.

Citing the risks to operational success and personnel safety, the Ministry highlighted past incidents — including the Kargil War, the 26/11 attacks, and the Kandahar hijacking — where premature information disclosure had severe consequences.

"Under Clause 6(1)(p) of the Cable Television Networks (Amendment) Rules, 2021, only authorised officials are permitted to release updates during anti-terror operations," the Ministry stressed. It called for responsible reporting and greater sensitivity towards national security concerns.

Meanwhile, Defence Minister Rajnath Singh chaired a high-level review of the country’s security situation on Friday (May 9, 2025) at South Block in New Delhi, following the foiled large-scale drone strike launched by Pakistan on Thursday.

The meeting was attended by senior military leadership, including Chief of Defence Staff General Anil Chauhan, Chief of Army Staff General Upendra Dwivedi, Chief of Naval Staff Admiral Dinesh K Tripathi, Chief of Air Staff Air Chief Marshal Amar Preet Singh, and Defence Secretary RK Singh.

The security review comes in the aftermath of Operation Sindoor, in which Indian Armed Forces struck nine terror infrastructures across Pakistan and Pakistan-occupied Kashmir on Wednesday, prompting Pakistan’s attempted retaliation.

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