Modi govt spending more on ads in Hindi newspapers

Agencies
September 8, 2019

Kathmandu, Sept 8: In a clear message to make deeper inroads into the Hindi heartland, the Narendra Modi government has spent over Rs 890 crore in advertising in Hindi newspapers compared to the over Rs 719 crore in the English newspapers in the last five years, an RTI filed by IANS has revealed.

At a time when print media overall is facing rough weather owing to stiff competition coming from digital platforms -- chiefly Facebook and Google which together share 68 per cent of digital ads globally -- Hindi and regional newspapers across the spectrum (large, medium and small) are defying the trend and flourish in the country.

Leading the pack in the 2014-15 to 2018-19 period was Dainik Jagran that received government ads worth over Rs 100 crore in the given time-frame.

Dainik Bhaskar received ads worth Rs 56 crore and 62 lakh, while Hindustan received government ads worth Rs 50 crore and 66 lakh (approximately) in the reported period.

Punjab Kesari was able to grab government ads worth Rs 50 crore 66 lakh (approx), and Amar Ujala received Rs 47.4 crore in government advertising, revealed the RTI.

Navbharat Times received government ads worth Rs 3 crore and 76 lakh (approx) and Rajasthan Patrika worth Rs 27 crore and 78 lakh (approx).

According to the Indian Readership Survey (IRS) for the second quarter (Q2) this year, Hindi and regional players have been the biggest beneficiaries of the readership growth.

When it comes to total readership, English dailies saw a slight growth from 2.9 per cent in Q1 to 3 per cent while Hindi dailies held its 17 per cent reach.

A recent Registrar of Newspapers for India (RNI) report said that the circulation of Hindi and regional language papers grew at a compound annual growth rate (CAGR) of 6 per cent and 7 per cent, respectively, as compared with 2 per cent growth in English-language papers for the FY2009-FY2018 period, according to media reports.

When it comes to English-language newspapers, The Times of India grabbed the biggest pie, grabbing over Rs 217 crore in government ad spend.

The Hindustan Times was second receiving more than Rs 157 crore in government ads, while Deccan Chronicle was a distant third with government ads worth over Rs 40 crore, revealed the RTI.

The Hindu (including The Hindu Business Line) received ads worth more than Rs 33.6 crore in the five-year period while The Telegraph received government ads worth over Rs 20.8 crore.

The Tribune received over Rs 13 crore while Deccan Herald got more than Rs 10.2 crore worth of government ads in the period.

The Economic Times got ads worth over Rs 8.6 crore while The Indian Express with over Rs 26 lakh and the Financial Express with over Rs 27 lakh worth government ads were other English-language outlets.

In the same period, the government spending on Internet ads witnessed nearly a four-fold rise. The spending on Internet advertising jumped from Rs 6.64 crore to Rs 26.95 crore between 2014-15 and 2018-19.

The government spent over Rs 5,700 crore on total advertising between May 2014 and March 2019.

During Modi's first term as the Prime Minister, a total of Rs 5,726 crore was spent in the five years for publicity purposes.

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News Network
January 23,2025

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Mangaluru, Jan 23: A unisex salon in the city was targeted by miscreants belonging to a Hindutva organization, who accused the salon of unethical activities. 

The activists vandalized the salon named 'Colors' near KSRTC in Bejai, Mangaluru, causing extensive damage by destroying furniture and shattering glass.

The group demanded the immediate closure of all massage centers within Mangaluru city, alleging improper conduct at such establishments. 

Following home minister G Parameshwara’s direction to immediately take action against those who are responsible for the attack, the City Crime Branch (CCB) police arrested Prasad Attavar, the leader of the Rama Sene.

Authorities have charged Attavar and are investigating the incident further. This event has raised concerns about the increase in vigilante actions, with local authorities urging the public to respect legal processes and maintain calm. The salon owner has filed a complaint seeking justice for the damages incurred.

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News Network
January 23,2025

Maharashtra Minister Nitesh Rane on Thursday launched into a vitriolic flow attacking Bollywood actor Saif Ali Khan, who was discharged from Mumbai's Lilavati Hospital on Tuesday -- five days after a knife attack on him at his Bandra residence.

"Look at what Bangladeshis are doing in Mumbai. They entered Saif Ali Khan's house. Earlier they used to stand at the crossings of the roads, now they have started entering houses," ANI reported Rane say.

The minister continued, "Maybe he came to take him (Saif) away. It is good, garbage should be taken away."

He also cast doubt on the veracity of the attack saying that Saif was 'dancing while walking', making him doubt if the actor had actually been stabbed, or if it was all an act.

He also managed to bring in a Hindu-Muslim angle to the situation, claiming that when actors like Shah Rukh Khan or Saif Ali Khan get hurt then everyone talks about it, but when "a Hindu actor like Sushant Singh Rajput is tortured, no one comes forward to say anything".

Rane continued his rant, saying "Mumbra's Jeetuddin (Jitendra Awhad) and Baramati's Tai (Supriya Sule) did not come forward to say anything... They are only worried about Saif Ali Khan, Shah Rukh Khan's son and Nawab Malik...," and questioned, "Have you ever seen them worrying about any Hindu artist?"

He then asked people to "pay attention" to such things.

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News Network
January 27,2025

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Hundreds of thousands of displaced Palestinians have begun returning to the northern part of the war-wracked Gaza Strip after a deal was reached between Hamas and Israel over exchange of Israeli captives and Palestinian prisoners.

It was announced that Hamas has agreed to release female Israeli captive Arbel Yehud and two others by Friday and provided information on the conditions of those set to be freed in the first phase of the ceasefire deal.

Gazans describe the return as historic, saying this is a victorious day.

The displaced Palestinians had been stranded behind Israeli military barriers despite the ceasefire.

The ceasefire between Israel and Hamas was reached after 15 months of the regime's genocidal war on the Gaza Strip.

The implementation of the first phase of the deal began on January 19 and is expected to witness release of more than 1,890 Palestinians for 33 Zionists, who are among the 240 that Gaza’s resistance groups captured in October 2023.

The captives were ensnared during the historical Operation al-Aqsa Flood that served as an instance of retaliation against the regime’s decades-long campaign of Western-backed occupation and aggression against Palestinians.

The subsequent war claimed the lives of at least 47,306 Palestinians, mostly women and children.

The regime approved of the ceasefire after falling short of realizing any of its wartime objectives, including enabling the return of the captives, “eliminating” the Gazan resistance, and causing forced displacement of Gaza’s entire population to neighboring Egypt.

On Sunday, Hamas lambasted the regime for delaying the implementation of the ceasefire deal after Israeli forces killed and injured the Palestinians trying to return to the north.

Earlier, however, the regime said Palestinians could begin returning to the north on Monday after Gaza’s Islamic Jihad resistance movement confirmed that Israeli captive Arbel Yehud would be released before the next scheduled captive/prisoner swap.

Qatar, which had mediated ceasefire talks between Tel Aviv and Hamas alongside Egypt, had also announced that Hamas had agreed to release Yehud and two others by Friday and provided information on the conditions of those set to be freed in the first phase of implementation of the ceasefire deal.

Hamas calls it a victory

The movement, itself, issued a statement, describing the return of the displaced people as “a victory” for Palestinians and a defeat for the Israelis.

It said the scenes of the return of Palestinians to the areas from which they had been displaced, confirmed their connection to their land and once again proved “the failure of the occupation to achieve the aggressive goals of displacing people and breaking their steadfast will.”

The Islamic Jihad also described the return as a response to all those, who used to harbor the dream of enabling forced exodus of Palestinians.

“In an epic scene, hundreds of thousands of our displaced people are returning to northern Gaza, an area, which had been turned into a heap of rubble as a result of Zionists’ atrocities,” the group said.

It also described the Israeli regime’s conditioning the return of the displaced to Yehud’s release as an international move on the part of Tel Aviv to “destroy our people’s happiness in Gaza.”

“On this occasion, the Palestinian Islamic Jihad movement asserts that our people’s steadfastness would destroy whatever Zionist dream there is of stealing happiness from our hearts, and break the chains of the prison guards and occupiers.”

Former Israeli minister furious 

The Israeli regime’s former minister of so-called “national security,” Itamar Ben-Gvir, however, decried the return as a victory for Hamas.

“The opening of the Netzarim highway this morning and the entry of tens of thousands of Gazans into the northern Gaza Strip are images of Hamas’ victory and another humiliating part of the reckless deal. This is not what ‘complete victory’ looks like – this is what complete surrender looks like,” he wrote on X, former Twitter.

The Israeli soldiers did not fight and give their lives in the Gaza Strip to make these photos possible, he said, adding, “We must return to war – and destroy!”

Ben-Gvir resigned from his post earlier this month in protest at the ceasefire deal.

He has long been opposed to cessation of the brutal Israeli military onslaught and called for the regime to “occupy” Gaza.

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