Redefining the Purpose of News in Noisy Times

By Asif Amaco, founder, coastaldidgest.com

We live in a time when news increasingly consumes human beings, rather than human beings consciously consuming news. From trivial stories that add little meaning to our lives to disturbing revelations that thrive on shock and sensation, we find ourselves immersed in an endless stream of information—much of it unnecessary, unhealthy, and unsettling.

At such a juncture, responsible media must pause and make a conscious choice. Journalism should rise above the pull of temptation, trends, and transient curiosity, and instead remain anchored in its responsibility to serve the public good through meaningful, enriching, and empowering content.

When coastaldigest.com was launched on January 1, 2010, with its headquarters in Mangaluru, it set out with a clear purpose—to be a voice for all, rooted in fairness, inclusivity, and public interest. Over the years, this commitment has guided our editorial choices and our engagement with readers.

Today, amid an environment saturated with crime, negativity, and sensationalism, we feel a renewed sense of obligation to reaffirm our editorial values. We believe the time has come to consciously move away from content that thrives on filth and fear, and instead focus on development-oriented reporting, constructive narratives, and positive journalism—stories that highlight progress, inspire hope, and contribute meaningfully to society.

With the launch of our new layout, coastaldigest.com renews its commitment to present news that is healthy, balanced, and beneficial. We seek not merely to inform, but to do so with responsibility, restraint, and integrity—remaining steadfast in our belief that journalism, at its best, must serve as a force for clarity, conscience, and collective well-being.

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