Mangaluru: Unlike the computer and laptop market, smartphone sales in Dakshina Kannada and Udupi have remained relatively stable despite rising prices, with retailers crediting EMI schemes for sustaining consumer demand.

Arihanth Jain, secretary of the Dakshina Kannada and Udupi Mobile Retailers Association (DKUMRA), said overall smartphone sales across the twin districts continue to be average.

“We have not witnessed any major decline in sales. Easy EMI options have helped customers continue purchasing smartphones, although rising prices have had a slight impact,” he said.

Shahul Hameed of Phone Zone, Hampankatta, said demand remains steady, with many customers now preferring premium smartphones over entry-level models.

“EMI facilities have made higher-priced phones more affordable. At the same time, customers are increasingly avoiding budget smartphones because of their limited features and fewer 5G options,” he said.

However, some retailers said buying patterns have changed.

A manager of a mobile store in Mangaluru said monthly billing has declined from around 300 smartphones to nearly 200 over recent months, indicating a moderation in demand.

A sales executive at Day to Day Digital said customer footfall has dipped slightly, with more buyers choosing budget and mid-range devices instead of premium smartphones.

Mohammed Muneer, a mobile retailer from BC Road, said consumers are extending the replacement cycle of their smartphones.

“Earlier, many customers upgraded their phones every two to three years. Now they are using their existing devices for longer before considering a replacement,” he said.

Retailers believe the availability of financing options has prevented a sharper slowdown in the smartphone market, even as consumers have become more cautious about discretionary spending.